The Share of Voice (SOV) report shows how partners promote your affiliate links on their sites compared to other brands you compete with.
You’ll be able to choose which brand domains you want to be compared with across all networks. impact.com reports on all brand domains by crawling your partner sites to see the landing brand domain since this is all publicly available information.
A higher Share of Voice (SOV) % means that you have more authority within your business niche.
You can calculate your SOV % by dividing the number of your affiliate links (A) by the total number of all domain’s affiliate links (A+B+C+D+E+F) and multiplying by 100.
Gauge brand visibility:
Measure your brand’s visibility by comparing it to your competitors’. This comparison will indicate whether or not you’re underrepresented and if you need to improve your partner relationships.
For example, when you notice you’re SOV percentage with a partner is low, you can revisit your partnership strategy to increase your SOV percentage.
Save time and money
The SOV report automates link discovery and monitoring on partner and brand websites. Accordingly, you can eliminate the need for third-party tools or expensive solutions.
Access SOV report
This feature is only available with the Optimize add-on. Click here to get the add-on!
Access SOV report
This feature is only available with the Optimize add-on. Click here to get the add-on!From the left navigation bar, select
[Optimize] → Share Of Voice.Use the filters below Share of Voice to select competitor landing domains and partners you want to include in your report.
A maximum of five additional landing domains can be selected. Reach out to your CSM (or contact support) to configure these landing domains.
Once you’ve selected the competitor landing domains and partners, view the link analytics and breakdown of links by Domain or Partner.
See the SOV analytics reference below for more information about the report sections.
Select the relevant icon in the upper-right corner.
[Share], 
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[Download] this report.
This section displays performance data on the links by the domains of your competitors.
Refer to the Links by partner column reference below for more information on the columns found in the data table.
Total partners | The total number of partners. This total is not the mutual number of partners you share with your competitors, but all the respective partners of each domain. |
Total links | The total number of affiliate links on your partner sites for you and five other landing domains. |
Last scan date | The date on which the last crawl for affiliate links was performed. |