Share of voice Report

Published on: Wed, 28 Jun, 2023 at 2:57 AM | Updated on: Wed, 28 Jun, 2023 at 3:44 AM

The Share of Voice (SOV) report shows how partners promote your affiliate links on their sites compared to other brands you compete with. You’ll be able to choose which brand domains you want to be compared with across all networks.

Note

impact.com reports on all brand domains by crawling your partner sites to see the landing brand domain since this is all publicly available information.

SOV calculation

A higher Share of Voice (SOV) % means that you have more authority within your business niche.

You can calculate your SOV % by dividing the number of your affiliate links (A) by the total number of all domain’s affiliate links (A+B+C+D+E+F) and multiplying by 100.

Benefits

Gauge brand visibility
- Measure your brand’s visibility by comparing it to your competitors’. This comparison will indicate whether or not you’re underrepresented and if you need to improve your partner relationships. For example, when you notice you’re SOV percentage with a partner is low, you can revisit your partnership strategy to increase your SOV percentage.

Save time and money
- The SOV report automates link discovery and monitoring on partner and brand websites. Accordingly, you can eliminate the need for third-party tools or expensive solutions.

Access SOV report

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

From the left navigation bar, select [Optimize], → Share Of Voice.
- See the SOV analytics reference below for more information about the report sections.
Use the filters below Share of Voiceto select competitor landing domains and partners you want to include in your report.
- A maximum of five additional landing domains can be selected. Reach out to your CSM (or contact support) to configure these landing domains.
Once you’ve selected the competitor landing domains and partners, view a breakdown of links by Domain or Partner.