> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/web-monitoring/create-a-web-monitoring-policy.md).
# Create a Web Monitoring Policy
Web Monitoring helps your brand track where you're being promoted and identifies risks, like unapproved terms or broken links, that could harm your reputation or cause compliance violations. impact.com monitors partners' websites, analyzes the data for risks, and lets you review placements for potential compliance issues.
## Create a web monitoring policy
1. From the left navigation bar, select  **\[Protect] → Monitoring → Policies**.
2. In the upper-right corner, select **Create Policy**.
3. Select **Web Monitoring**, then select 1 scenario to guide the policy:
| Scenario | Description |
| ---------------- | ------------------------------------------------------------------------------------------- |
| Unapproved Terms | Monitor your partners' content for any terms you don't want associated with your brand. |
| Broken Links | Monitor the links leading to your websites that partners use to ensure they are promotable. |
4. Select **Get Started**.
5. Complete the following sections:
{% tabs %}
{% tab title="Details" %}
1. Enter a policy **Name**.
2. Select **Next**.
{% endtab %}
{% tab title="Content" %}
1. Enter the keywords, brand mentions, product names, or hashtags associated with your brand that you want to monitor.
2. To find and monitor partner content that contains your tracking links, select  **\[Unchecked box]** **Use tracking links**.
3. Choose a  **\[Radio Button]** to **Monitor all eligible partners** or **Select partner groups**.
* If you selected **Select partner groups**, choose groups from the  **\[Drop-down menu]**.
4. Select **Next**.
{% endtab %}
{% tab title="Scenario: Unapproved Terms" %}
1. Enter any terms or hashtags you don't want associated with your brand, such as competitor brand mentions.
2. Select **Next**.
{% endtab %}
{% tab title="Scenario: Broken Links" %}
1. Choose which link verification option you want, or select both options to monitor for link expiry and incorrect landing pages.
2. Select **Next**.
{% endtab %}
{% tab title="Automations" %}
Automated violation management saves time by creating and resolving violations for flagged partner pages based on selected scenarios. If issues are resolved within 7 days, the violation closes automatically; otherwise, reminder emails with response details are sent 24 and 8 hours before the deadline.
1. Choose an **Automate violation management** option, by selecting the  **\[Unchecked boxes]**.
| Automation Option | Description |
| ------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Automatically generate and send a violation directly to the partner | impact.com creates a violation and sends it to the partner, without manual review, when it finds an issue on a partner page.
For an Unapproved Terms policy, select the terms that trigger a violation from the 
\[Drop-down menu].
|
| Close violations if all issues have been resolved within 7 days | impact.com automatically closes violations once all issues are resolved within 7 days. |
| Send partners who have not resolved violations reminder emails | Reminder emails are sent 24 and 8 hours before the violation due date to prompt action. |
| Archive all results older than 30 days | Partner pages with no flags in the last 30 days are automatically archived. |
2. Select **Next**.
{% endtab %}
{% tab title="Summary" %}
1. Review the summary of your policy.
* If you want to edit the policy, select **Previous** to navigate back to the section you wish to edit.
2. Select **Save**.
{% endtab %}
{% endtabs %}
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.
Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:
```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/web-monitoring/create-a-web-monitoring-policy.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
