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Create a Web Monitoring Policy

Web Monitoring helps your brand track where you're being promoted and identifies risks, like brand safety issues or unapproved terms that could harm your reputation or cause compliance violations. impact.com monitors partners' websites, analyzes the data for risks, and lets you review placements for potential brand safety and compliance issues.

Create a web monitoring policy

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!
  1. From the left navigation bar, select delete [Protect] → Monitoring → Policies.

  2. In the upper-right corner, select Create Policy.

  3. Select Web Monitoring, then select 1 scenario to guide the policy:

    Scenario

    Description

    Unapproved Terms

    Monitor your partners' posts to ensure that their content aligns with your policies.

    Brand Safety

    Monitor your partners' websites for unwanted categories of content to protect your brand reputation.

    Broken Links

    Monitor the links leading to your websites that partners use to ensure they are promotable.

  4. Select Get Started.

  5. Complete the following sections:

    Details
    1. Enter a policy Name.

    2. Select Next.

      Screenshot_2024-11-06_at_1_55_19_PM.png
    Content
    1. Enter the keywords, brand mentions, product names, or hashtags associated with your brand that you want to monitor.

    2. To find and monitor partner content that contains your tracking links, select [Checked box] [Check box] Use tracking links.

    3. Select whether you want to monitor all partners or only specific partner groups.

    4. Select Next.

      Screenshot_2024-11-06_at_1_56_17_PM.png
    Scenario: Unapproved Terms
    1. Enter any terms or hashtags you don't want associated with your brand, such as competitor brand mentions.

    2. Select Next.

      Screenshot_2024-11-06_at_1_56_54_PM.png
    Scenario: Brand Safety
    1. Choose categories of content you don't want associated with your brand, such as profanity or drugs.

    2. Select Next.

      Screenshot_2024-11-06_at_1_59_21_PM.png
    Scenario: Broken Links
    1. Choose which link verification option you want, or select both options to monitor for link expiry and incorrect landing pages.

    2. Select Next.

      Screenshot_2024-11-06_at_2_00_22_PM.png
    Summary
    1. Review the summary of your policy.

      • If you want to edit the policy, select Previous to navigate back to the section you wish to edit.

    2. Select Save.

      Screenshot_2024-11-06_at_1_58_32_PM.png

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