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Set Third Party Gateway URLs & Click Tracking

Warning: Before modifying advanced settings discussed in this article, contact support or reach out to your CSM.

View and modify third-party gateway URL parameters

  1. From the left navigation menu, select ellipsis-v-solid.svg [Menu] → Settings.

  2. In the Program column, find Tracking, and select Gateway.

  3. Select Show Advanced Settings caret-down-solid.svg [Drop-down menu] at the bottom of the form.

  4. Select pencil-alt-solid.svg [Edit] to the right of the Third Party Gateway URL field.

  5. toggle-on-solid.svg [Toggle on] the Send all traffic through a third-party gateway URL section for further details as seen below.

  6. If you want to route traffic through a third-party URL, you can configure the URL, along with any query string parameters you want attached.

    • If you use a third-party tracking system, you can use this feature to record click data in that system.

    Query string parameter reference

    Parameter

    Description

    {gwlurl}

    Your gateway landing page URL to which all visitors will be redirected populated by the {gwlurl} token to ensure accurate tracking.

    {clickid}

    The unique click ID assigned to the click event.

    {iradid}

    The referring ad ID.

    {ircid}

    The referring program ID.

    {irpid}

    The referring Partner ID.

    {iradname}

    The referring ad name.

    {iradtype}

    The referring ad type.

    {iradsize}

    The referring ad size (width x height).

    {prodsku}

    The SKU for the product in the referring ad.

    {irmpname}

    The referring partner name.

    {irmptype}

    The referring media type.

    {sharedid}

    The ID provided by the referring partner.

    {irmpgroupname}

    The partner group name(s).

    {mp_value1}

    The Custom Partner Value 1 for the referring partner.

    {mp_value2}

    The Custom Partner Value 2 for the referring partner.

    {mp_value3}

    The Custom Partner Value 3 for the referring partner.

    {timestamp}

    A UNIX timestamp.

    {randint}

    A random integer between 0 and 10,000,000 (excluding 10,000,000).

    {CUSTOM}

    This allows you to capture values that were passed in the tracking link. For instance, if you sent http://trackinglink.com?myvar=1, then you could add {myvar} to use that in the tracking template.

    Screenshot_2024-08-14_at_09_43_06.png

View and modify click tracking settings

  1. From the left navigation menu, select ellipsis-v-solid.svg [Menu] → Settings.

  2. In the Program column, find Tracking, and select Gateway.

  3. Select Show Advanced Settings at the bottom of the form.

  4. Select pencil-alt-solid.svg [Edit] to the right of the Click Tracking Settings.

  5. toggle-on-solid.svg [Toggle on] the Customize click tracking settings section for further details as seen below.

  6. Modify the duration of the click tracking window.

    • The default is the IAB standard 30-minute rolling window, meaning each new click (associated with the same ClickId) will keep the click tracking session active.

    63d3bbb3f210f.png

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