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Create a Creator Campaign

  1. From the left navigation bar, select Campaign Manager → Creator.

  2. In the upper-right corner of the screen, select Create Campaign.

  3. On the Create Campaign screen, complete each section of the checklist.

    • Select Next to access the next steps of the checklist.

    Campaign Overview

    Field name



    Name your campaign.


    A campaign name can contain up to 100 characters.


    Describe your campaign. This description will be visible to Creators, be sure to include engaging copy.

    Cover Image

    Upload a suitable cover image for your campaign.


    .JPG, JPEG, and .PNG files are supported.


    Select [Drop-down menu] to choose your campaign goal.

    E.g., Product Launch.


    Set the total amount you want to spend on your campaign. If this campaign compensates with product gifting only, set your budget to zero.


    The set budget is not a commitment or limit and you can spend less than or exceed your budget.

    Desired creator hire count

    Specify the total number of influencers you want to hire for your campaign.


    The set influencer count is not a commitment or limit. You can use the count as a guideline to meet hiring goals.


    Select [Drop-down menu] to choose your campaign categories. E.g., Travel.

    You can find campaigns by searching and filtering by category. A campaign may have multiple categories.

    Campaign Community Manager

    Assign your campaign to an account user responsible for this campaign.


    Other account users can still interact with a campaign.

    Eligibility and Compensation

    Field name


    Who is eligible for this campaign?

    Specify which creators you want to work with.

    • My joined creators
      Work with any of your joined creators.
    • Creators who match specific demographic or audience criteria
      Set the campaign available to creators who match the demographic or audience criteria that you set.
    • Joined creators from my groups
      Set the campaign available to creators from your created groups. E.g., TikTok or Finance.
    • All marketplace creators and my joined creators
      Set the campaign available to all creators in the marketplace and those who are joined to your program.

    Who we're looking for

    Describe the type of creator with whom you want to work.

    Application requirements

    Optionally, select [Checkbox] to require creators to motivate why they want to work on this campaign when applying.


    You can reward partners a fixed amount, based on their performance, or with gifts. These compensation methods can also be combined.

    Flat fee

    Reward creators with a fixed payment amount for completing campaign tasks.

    Creator bids

    Allow the creator to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion.

    I define

    Set the flat fee rate.

    • Optionally, allow creators to negotiate the rate.


    The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).

    Pay joined creators' existing payout rates...

    Use this option to leverage your existing public template terms and contracts.

    Pay a specific payout rate for this campaign

    Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts.

    • Use a percentage/fixed payout of <amount> per order/per item

    Product gifting

    Select this option to offer products that you specify as gifts to creators for completing campaign tasks.

    1. Enter the number of free products offered for the campaign.

    2. Enter details like which products are available to be redeemed for completing tasks. Include any redemption restrictions and promo codes to redeem.

    Content Rights

    Field name


    Usage Rights

    Optionally, [Toggle on] to request specific usage rights for all content generated for this campaign.

    Usage rights include:

    • Organic social reposting on brand's owned and operated channels

    • Paid social rights (paid retargeting from brand's handle)

    • Paid amplification and whitelisting

    • Full digital usage rights (including paid social, digital banner ads, and email marketing)

    • Full digital usage rights and out-of-home / point-of-sale usage rights

    • Other
      Specify other usage rights in the text box.

    Start Date

    Specify the trigger that signifies the start of usage rights for the campaign content:

    • When content is published/goes live

    • When the final assets are delivered


    Specify the period of time you will have usage rights on the content for this campaign.

    • Optionally, Allow creators to negotiate start date and duration of the content usage rights.

    • Optionally, Allow creators to negotiate usage rights, that is, the type of usage rights.


    Optionally, [Toggle on] to restrict creators from working with any competitors for a specific timeframe.

    • Optionally, Allow creators to negotiate this exclusivity clause.

    Brand Access

    Optionally, [Toggle on] and specify dates for which you want access to your hired creators' content.

    • Optionally, Allow creators to negotiate this brand access clause.

    Spark Ads Authorization

    Optionally, [Toggle on] and specify dates for which you want access to your hired creators' TikTok content.

    • Optionally, Allow creators to negotiate this clause.

    Learn more about TikTok Spark Ads .


    Field name


    Task Timeline

    Specify dates for:

    • Draft deadline

    • Post window

    • Metrics deadline
      Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to


    Select a task and define the task specifications for creators to complete by the deadline in order to be paid.

    1. Select [Drop-down menu] to specify a task.

      • Complete the information associated with each task. E.g., detailed instructions, draft approval requirements, or instruct creators to add a link in their social biographies.

    2. Select [Add Task] to add more tasks to the brief.

    3. Optionally, Allow creators to negotiate their tasks.

    Task types and examples


    Publish a 3-frame story on Instagram that requires draft approval, and include a link in your bio to our product for 24 hours.


    Publish a Facebook reel that requires draft approval post and tag {Company name} in the post.


    Upload an idea pin using one of the provided images and add a link to the description.


    Include a 10-second insert in your video mentioning {product name} and add a link in the description.


    Include a 5-second insert in your broadcast to mention {product name} and include a link in the description.


    Include a 5-second outro in your video to mention {product name} and include a handle and hashtag in your description.


    Create a snap and add it to your story.

    Create offline content

    Create a video using <product> for television commercial purposes.

    Publish in Podcast

    Include a 30-second excerpt in your podcast episode that mentions <product name>.

    Publish to Email List

    Include a link to our online store in your monthly email newsletter.

    Attend an Event

    Attend the yearly summer festival and promote some of our product samples.


    Publish a product unboxing video to any of your social media platforms.

    Custom Task

    Attend a movie premier and create an Instagram story with 10 frames.

    Content Guidelines

    Specify any special instructions or guidelines for the creator's content. E.g., No other logos should be visible.

    Handles to Use

    Optionally, specify any handles creators should tag in their content.

    Hashtags to Use

    Optionally, specify any hashtags creators should use in their content.


    Optionally, upload up to 10 images of example content, or images that would act as inspiration for the creators.


    Only JPEG, JPG, and PNG file formats are supported. The maximum file size is 2.7MB.


    • Optionally, [Toggle on] Click and conversion tracking If you are using performance-based compensation for this campaign. When creators generate their tracking links, you can specify the page(s) to which they will drive traffic or you can have them drive traffic to any page on your website that they choose.

      • Creators drive traffic to landing pages they choose

      • Creators drive traffic to specific landing pages I choose
        This option enables you to add multiple specific landing pages.
      • Creators drive traffic to my program's default landing page
        This option allows you to use your regular program defaults for creator campaign-related links.


    Review the campaign details specified in the previous sections to see if you're happy with the outcome.

  4. Once you're done reviewing the campaign, you can Publish or Save as draft.

    • Publish: The campaign is live and creators can apply immediately.

    • Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.

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