From the left navigation bar, select Campaign Manager → Creator.
In the upper-right corner of the screen, select Create Campaign.
On the Create Campaign screen, complete each section of the checklist.
Select Next to access the next steps of the checklist.
Field name
Description
Who is eligible for this campaign?
Specify which creators you want to work with.
- My joined creatorsWork with any of your joined creators.
- Creators who match specific demographic or audience criteriaSet the campaign available to creators who match the demographic or audience criteria that you set.
- Joined creators from my groupsSet the campaign available to creators from your created groups. E.g., TikTok or Finance.
- All marketplace creators and my joined creatorsSet the campaign available to all creators in the marketplace and those who are joined to your program.
Who we're looking for
Describe the type of creator with whom you want to work.
Application requirements
Optionally, select
[Checkbox] to require creators to motivate why they want to work on this campaign when applying.
Compensation
You can reward partners a fixed amount, based on their performance, or with gifts. These compensation methods can also be combined.
The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).
Pay joined creators' existing payout rates...
Use this option to leverage your existing public template terms and contracts.
Pay a specific payout rate for this campaign
Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts.
Use a
percentage
/fixed
payout of<amount>
per order
/per item
Field name
Description
Usage Rights
Optionally,
[Toggle on] to request specific usage rights for all content generated for this campaign.
Usage rights include:
Organic social reposting on brand's owned and operated channels
Paid social rights (paid retargeting from brand's handle)
Paid amplification and whitelisting
Full digital usage rights (including paid social, digital banner ads, and email marketing)
Full digital usage rights and out-of-home / point-of-sale usage rights
- OtherSpecify other usage rights in the text box.
Start Date
Specify the trigger that signifies the start of usage rights for the campaign content:
When content is published/goes live
When the final assets are delivered
Duration
Specify the period of time you will have usage rights on the content for this campaign.
Optionally, Allow creators to negotiate start date and duration of the content usage rights.
Optionally, Allow creators to negotiate usage rights, that is, the type of usage rights.
Exclusivity
Optionally,
[Toggle on] to restrict creators from working with any competitors for a specific timeframe.
Optionally, Allow creators to negotiate this exclusivity clause.
Brand Access
Optionally,
[Toggle on] and specify dates for which you want access to your hired creators' content.
Optionally, Allow creators to negotiate this brand access clause.
Spark Ads Authorization
Optionally,
[Toggle on] and specify dates for which you want access to your hired creators' TikTok content.
Optionally, Allow creators to negotiate this clause.
Learn more about TikTok Spark Ads
.
Optionally,
[Toggle on] Click and conversion tracking If you are using performance-based compensation for this campaign. When creators generate their tracking links, you can specify the page(s) to which they will drive traffic or you can have them drive traffic to any page on your website that they choose.
Creators drive traffic to landing pages they choose
- Creators drive traffic to specific landing pages I chooseThis option enables you to add multiple specific landing pages.
- Creators drive traffic to my program's default landing pageThis option allows you to use your regular program defaults for creator campaign-related links.
Once you're done reviewing the campaign, you can Publish or Save as draft.
Publish: The campaign is live and creators can apply immediately.
Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.
