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Configure a Creator Campaign

Published on: Wed, 29 Mar, 2023 at 12:55 AM | Updated on: Sun, 8 Dec, 2024 at 10:57 PM

From the left navigation bar, select Campaign Manager → Creator.
In the upper-right corner of the screen, select Create Campaign.

On the Create Campaign screen, complete each section of the checklist.

Select Next to access the next steps of the checklist.

Campaign Overview

Field name	Description
Name	Name your campaign using 100 characters or less. Recommended: Share your love for organic beauty with Acme's giveaway! Not recommended: Acme campaign.
Description	Describe your campaign. This description will be visible to creators, be sure to include engaging copy.
Cover Image	Upload a rectangular campaign cover image with a 3:2 or 16:9 aspect ratio. The accepted file formats are .JPG, JPEG, or .PNG.
Goal	Select [Drop-down menu] to choose your campaign goal, e.g., Product Launch.
Budget	Set the total amount you want to spend on your campaign. If this campaign compensates with product gifting only, set your budget to zero. The set budget is not a commitment or limit. You can spend less than or exceed your budget.
Desired creator hire count	Specify the total number of influencers you want to hire for your campaign. The set influencer count is not a commitment or limit. You can use the count as a guideline to meet hiring goals.
Categories	Select [Drop-down menu] to choose your campaign categories, e.g., Travel. You can find campaigns by searching and filtering by category. A campaign may have multiple categories.
Campaign Community Manager	Assign your campaign to an account user responsible for this campaign. Other account users can still interact with a campaign.

Eligibility and Compensation

Who is eligible for this campaign?

My joined creators: Work with any of your joined creators.

Creators who match specific demographic or audience criteria: Select Add Filters and use the Personal or Audience tabs below for filter options to target relevant creators.

Filter	Description
Location	Specify where the creator should be based geographically.
Gender	Specify the creator's gender.
Age	Specify the creator's age group.
Ethnicity	Specify the creator's ethnicity.
Household Income	Specify creator's household income range.
Relationship Status	Specify the creator's marital or relationship status.
Parental Status	Specify the creator's parental status.
Education	Specify the creator's level of education.

[Toggle on] a social platform to set your audience-level filters. Filter options vary based on the selected social platform.
Select Apply once you have set the requirements for the selected social platforms.

Filter	Description
Followers	Specify the amount of followers the creator has for each social channel.
Average Reach	Specify the amount of unique users who see the creator's content for each social channel.
Average Engagement %	Specify the creator's engagement rate for each social channel.
Audience Age	Specify what percentage of the creator's audience falls under your target age group.
Audience Gender	Specify what percentage of the creator's audience falls under your target gender group.
Audience Location	Specify what percentage of the creator's audience falls under your target country.

Note: The number of creator matches found for your selected filters is capped at 10k on the UI display, but the actual number may be much higher.

Joined creators from my groups: Make the campaign available to creators from your created groups.
All marketplace creators and my joined creators: Make the campaign available to all creators in the marketplace and those who are joined to your program.
Who we're looking for: Describe the type of creator with whom you want to work.
Application requirements: Optionally, select [Checked box] to require creators to motivate why they want to work on this campaign when applying.

Compensation: You can reward partners a fixed amount, based on their performance, or with gifts. These compensation methods can also be combined.

Method	Description
Flat fee	Reward creators with a fixed payment amount for completing campaign tasks. Creator bids: Allow the creator to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion. I define: Set the flat fee. Optionally, allow creators to negotiate the rate.
Performance-based	The performance-based payment option rewards partners for driving traffic that results in conversions (online sales). Performance-based compensation is only available for campaigns if you have at least one validated online sale event type under the program. Pay joined creators' existing payout rates: Use this option to leverage your existing public template terms and contracts. Pay a specific payout rate for this campaign: Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts. Use a `percentage`/`fixed` payout of `<amount>` `per order`/`per item`.
Product gifting	Select this option to offer products that you specify as gifts to creators for completing campaign tasks. Enter the number of free products offered for the campaign. Enter details about available products for task completion, including any redemption restrictions and promo codes.

Method

Description

Flat fee

Reward creators with a fixed payment amount for completing campaign tasks.

Creator bids: Allow the creator to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion.
I define: Set the flat fee. Optionally, allow creators to negotiate the rate.

Performance-based

The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).

Performance-based compensation is only available for campaigns if you have at least one validated online sale event type under the program.

Pay joined creators' existing payout rates: Use this option to leverage your existing public template terms and contracts.
Pay a specific payout rate for this campaign: Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts. Use a percentage/fixed payout of <amount> per order/per item.

Product gifting

Select this option to offer products that you specify as gifts to creators for completing campaign tasks.

Enter the number of free products offered for the campaign.
Enter details about available products for task completion, including any redemption restrictions and promo codes.

Content Rights

Field name	Description
Usage Rights	Optionally, [Toggle on] to request specific usage rights for all content generated for this campaign. Learn more about the usage right options. Start Date Specify the trigger that signifies the start of usage rights for the campaign content: When content is published/goes live. When the final assets are delivered. Duration Specify the period of time you will have usage rights on the content for this campaign. From the [Drop-down menu], select the duration as perpetual or choose from the available monthly durations. Optionally, Allow creators to negotiate start date and duration of the content usage rights. Optionally, Allow creators to negotiate usage rights, that is, the type of usage rights.
Exclusivity	Optionally, [Toggle on] to restrict creators from working with any competitors for a specific timeframe. Optionally, Allow creators to negotiate this exclusivity clause.
Brand Access	Optionally, [Toggle on] and specify dates for which you want access to your hired creators' content. Optionally, Allow creators to negotiate this brand access clause.
Spark Ads Authorization	Optionally, [Toggle on] and specify dates for which you want access to your hired creators' TikTok content. Optionally, Allow creators to negotiate this clause. Learn more about TikTok Spark Ads or see impact.com's article on on how to Boost Creator Content with TikTok Spark Ads.

Brief

Task Timeline: Optionally, [Toggle on] to set a task completion timeframe. Choose either Absolute Dates for submission deadlines or Relative Dates for tasks due within a set time after hiring or task creation.
Absolute Dates
Relative Dates
For either option, you can then select dates or time periods for each of the following:
- Draft Deadline: Specify the date when the drafts due are due.
- Post Window: Specify the time frame in which creators are expected to publish or share content. This period can vary based on campaign requirements or deadlines and is important for ensuring timely delivery and engagement.
- Metrics Deadline: Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com.
For either option, you can then select dates or time periods for each of the following:
- Draft Deadline: Specify the date when the drafts due are due.
- Post Window: Specify the time frame in which creators are expected to publish or share content. This period can vary based on campaign requirements or deadlines and is important for ensuring timely delivery and engagement.
- Metrics Deadline: Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com.
  Hire means the date the creator is hired to the campaign. If you select this option and then add tasks to the campaign post-hire, then impact.com will use the creator's original hire date to calculate the new task's due date.
  Example: You set a due date of 1 month after task creation. When you hire a creator on October 1, their initial tasks are due November 1. If you assign more tasks on October 15, those will be due November 15, as due dates are based on the task creation date.
  Task creation: Refers to the date a task is added to the campaign, regardless of when the creator was hired. If you choose this option and add tasks after hiring, impact.com will use the new task's creation date to set its due date.
  Example: You set a due date of 1 month after task creation. Hiring a creator on October 1 means their initial tasks are due November 1. If you assign more tasks on October 15, those will be due November 15, as impact.com calculates due dates from the task creation date.
  Note: If you're unable to proceed to the next screen, then double-check that you've included link instructions for any tasks requiring a link in bio or a cadence duration for any tasks that are recurring.

Tasks: Select a task and define the task specifications for creators to complete by the deadline in order to be paid.

Add a task

Select [Drop-down menu] to specify a social platform.
Complete the information associated with each task. E.g., content type, and detailed instructions.
Note: If you select Dedicated Video as a YouTube task type, you must provide the video length in minutes. For example, input 60 for a 1-hour video.
Select the [Checked boxes] to define the task further:
- Require draft approval: Select this option if you want to review a creator's post before they post it.
- Require link in bio: Creators are required to add a link in the profile section of their social media page. Link instructions are required when this option is selected.
- Recurring task: This option applies when creators post daily, weekly, or monthly without specific due dates. You can specify the number of repeats and the duration for your chosen cadence, such as weekly tasks every 5 weeks. The Cadence duration is required when selected.
Select [Add Task] to add more tasks to the brief.
Optionally, Allow creators to negotiate their tasks.

Task types and examples

Task types	Examples
Instagram	Publish a 3-frame story requiring draft approval, with a 24-hour link to our product in your bio.
Facebook	Publish a Facebook reel that requires draft approval post and tag `{Company name}` in the post.
Pinterest	Upload an idea pin using one of the provided images and add a link to the description.
YouTube	Include a 10-second mention of `{product name}` in your video and link in the description.
Twitch	Include a 5-second insert in your broadcast to mention `{product name}` and include a link in the description.
TikTok	Add a 5-second outro to your video mentioning `{product name}` with a handle and hashtag in the description.
Snapchat	Create a snap and add it to your story.
Create offline content	Create a video using `<product>` for television commercial purposes.
Publish in Podcast	Include a 30-second excerpt in your podcast episode that mentions `<product name>`.
Publish to Email List	Include a link to our online store in your monthly email newsletter.
Attend an Event	Attend the yearly summer festival and promote some of our product samples.
Sampling	Publish a product unboxing video to any of your social media platforms.
Custom Task	Attend a movie premier and create an Instagram story with 10 frames.

Content Guidelines: Specify any special instructions or guidelines for the creator's content. E.g., No other logos should be visible.
Handles to Use: Optionally, specify any handles creators should tag in their content.
Hashtags to Use: Optionally, specify any hashtags creators should use in their content.
Moodboard: Optionally, upload up to 10 images of example content, or images that would act as inspiration for the creators.
- Only JPEG, JPG, and PNG file formats are supported. The maximum file size is 2.7MB.
Additional documents: Optionally, add up to 5 documents with additional campaign information. Select the [Checked box] to restrict visibility to hired creators only; leave it unchecked to allow prospective creators to see the files.
- Supported file formats include PDF, PPTX, PPT, DOC, DOCX, TXT, XLS, XLSX, HTML, HTM, ODT, ODS, PNG, JPG, and JPEG. Maximum file size is 2.7MB.
Note: If you can't proceed to the next screen, check that you've included link instructions for tasks needing a link in bio or a cadence duration for recurring tasks.

Tracking

Optionally, [Toggle on] [Toggle on] Click and conversion tracking if using performance-based compensation. When creators generate tracking links, you can specify target pages or let them choose any page on your site.

Creators drive traffic to landing pages they choose.
Creators drive traffic to specific landing pages I choose (This option enables you to add multiple specific landing pages.).
Creators drive traffic to my program's default landing page (this option uses your regular program defaults for creator campaign links).

Review

Review the campaign details specified in the previous sections to see if you're happy with the outcome.

Once you're done reviewing the campaign, you can Publish or Save as draft.
- Publish: The campaign is live and creators can apply immediately.
- Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.

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