From the left navigation bar, select Campaign Manager → Creator.
In the upper-right corner of the screen, select Create Campaign.
On the Create Campaign screen, complete each section of the checklist.
Select Next to access the next steps of the checklist.
Field name
Description
Who is eligible for this campaign?
Specify which creators you want to work with.
My joined creators: Work with any of your joined creators.
Creators who match specific demographic or audience criteria: Set the campaign available to creators who match the demographic or audience criteria that you set.
Joined creators from my groups: Set the campaign available to creators from your created groups. E.g., TikTok or Finance.
All marketplace creators and my joined creators: Set the campaign available to all creators in the marketplace and those who are joined to your program.
Who we're looking for
Describe the type of creator with whom you want to work.
Application requirements
Optionally, select [Checkbox] to require creators to motivate why they want to work on this campaign when applying.
Compensation
You can reward partners a fixed amount, based on their performance, or with gifts. These compensation methods can also be combined.
The performance-based payment option rewards partners for driving traffic that results in conversions (online sales).
- Pay joined creators' existing payout rates...
Use this option to leverage your existing public template terms and contracts.
- Pay a specific payout rate for this campaign
Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts.
Use a
percentage
/fixed
payout of<amount>
per order
/per item
Optionally, [Toggle on] Click and conversion tracking if you are using performance-based compensation for this campaign. When creators generate their tracking links, you can specify the page(s) to which they will drive traffic or you can have them drive traffic to any page on your website that they choose.
Creators drive traffic to landing pages they choose
Creators drive traffic to specific landing pages I choose (This option enables you to add multiple specific landing pages.)
Creators drive traffic to my program's default landing page (This option allows you to use your regular program defaults for creator campaign-related links.)
Once you're done reviewing the campaign, you can Publish or Save as draft.
Publish: The campaign is live and creators can apply immediately.
Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.