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trackConversion function to notify Partnership Cloud when a conversion is recorded.
API tracking (sometimes referred to as “cookieless tracking” or “server-to-server tracking”) is a non-pixel tracking method that uses the impact.com API to report conversions. API tracking, is fully ITP compliant and becoming the standard and recommended tracking solution for Brands.
Using our API tracking solution, you’ll send an API call to impact.com with anonymized data about a visitor when they click a tracking link. When a visitor converts, you’ll send another API call to impact.com with anonymized data on the conversion page about the conversion, and impact.com will compare the conversion data with the tracking link click data to establish attribution.
impact.com uses a deterministic identity graph to traverse a large set of identifiers to ensure we’re finding every relevant match for that converted visitor’s journey.
FTP tracking is another version of “server-to-server tracking” that uses an FTP server to either receive or push tracking data. As a Brand, you’ll need to capture data about visitors on your website both before and after a conversion. Many brands will store this data in first-party cookies. Then, you’ll create a .CSV file of all the conversions that occurred on your site and submit them to impact.com via FTP. Partner Cloud will compare ClickID and other data points to attribute credit to a partner and appear in reporting.
CPC (cost-per-click) tracking is the tracking method used for your CPC programs. This method enables you to track and pay for clicks that drive traffic to your website.
Setting up the click tracker (also known as an event type) is similar to setting up other kinds of event types, but you won’t need to place a tracking code on your website with the click tracker. Contact your CSM for assistance in setting up a click event type.
You can accept or reject clicks from the Pending Clicks screen, which allows you to effectively screen out fraudulent clicks.Clicks that are not rejected become actions. You will be paying the CPC to partners with specified return and locking settings, that you set in your program’s template terms. You can see the final CPC in the Tracker CPC Payouts Report.
If you’re using Shopify to power your sales, impact.com offers a connector app that uses a modified version of our pixel tracking method to integrate with Shopify. Depending on your requirements and implementation, impact.com can use a unique tracking domain to remain compliant with ITP.