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Add Product Catalogs as a Brand

Published on: Thu, 9 Mar, 2023 at 6:18 AM | Updated on: Fri, 25 Apr, 2025 at 4:10 AM

When adding a retail product catalog, there are 4 steps you need to complete, which help showcase your offerings, enhance customer experience, and streamline the buying process. Follow the 4 steps below:

Step 1 - Check program ad settings

Before adding product catalogs to your program, ensure that they are enabled in your ad settings. Partners will not be able to view your product catalogs unless this setting is enabled.

From the left navigation bar, select [Menu] → Settings.
On the right, under General, select Ad Settings.
In the Ad Types section, under Product Catalogs, ensure that [Checked box] Enable product catalogs for this program is checked.
Select Save.

Step 2 - Add a product catalog

From the left navigation bar, select [Engage] → Content → Products → Product Catalogs.
In the upper-right corner, select Create Product Catalog → Retail.
- For credit card catalogs, see Add Credit Card Catalogs.
Enter a unique Product Catalog Name (this is how your partners will search for it).
Optionally, enter Labels that partners can use to search for this product catalog.
Optionally, select Choose File to upload a PDF document with Catalog Instructions so partners understand how to navigate your product catalog.

Select a [Radio button] [Radio Button] and apply one of the following Upload Methods for your product catalog: Direct Upload, impact.com FTP Server, Pull From URL, or Integrated Shopping Cart Import.

Once you have chosen an upload method, select a Format where applicable or choose an Integrated Shopping Cart Import.

Select a [Radio Button] to apply a Format.
Enter the Upload File Name for the product catalog with its file extension. The name you enter here must match the name of the file you upload.
- E.g., starks_catalog.xml, starks_catalog.txt, starks_catalog.csv.
- If you're using a CSV file, replace spaces in the field names with underscores.

Format	Description
Google Merchant Center	impact.com currently supports Google Merchant’s text-based formats (tab-delimited TXT files, not CSV files), as well as XML files (RSS and Atom).
eBay Commerce Merchant Center	impact.com supports both text-based (.TXT.CSV) and XML formats for eBay Commerce, and when using a .CSV file, ensure you replace spaces in the Field column with underscores; also, view the eBay Commerce Merchant file fields.
Connexity Merchant Center	impact.com currently supports .TXT and .CSV file versions of Connexity's product catalogs . After generating your product catalog, you can upload it to impact.com.
CJ Affiliate by Conversant	impact.com supports various formats for CJ Affiliate product catalogs , including .TXT, .CSV, .PSV, and .XML files under the Product Feed Specifications: Shopping (Google Format) section. After generating your product catalog, you can upload it to impact.com.
Custom format	impact.com also supports custom-formatted catalogs. You can upload files in .XML, .TXT, .CSV, and .PSV formats. Enter the Link URL field. Fill in mandatory the Catalog Item ID and Name mandatory fields. View the Custom Format file fields for a full list of fields. See the example below of formats to follow when entering product details. Optionally, add Custom Fields to your product catalog, select Add Field, then choose one of the following fields from the [Drop-down menu].

Example

name, id, url, manufacturingcost, mycurrency, mycategory
ACME Bird Seed, 1234567, http://example.com/products, 20, USD, Accessories

Select your shopping cart solution:
- Shopify, Magento, BigCommerce, WooCommerce, Demandware, Shoplazza, or Amazon.
Enter your e-commerce access details. Select your e-commerce solution below for information on where to find these details:
Shopify
View our article on the Shopify Product Catalog to learn how to find and set up your credentials.
Enter the Base URL of your store.
E.g., https://www.acmeacademy.com.
Enter your Access Token.
Learn how to get your Access Token .
Optionally, enter a Collection ID.
Optionally, [Toggle on] Exclude Product Variants to filter out variants.
Magento
Enter the Base URL of your store.
E.g., https://www.acmeacademy.com.
For the Consumer Key, Consumer Secret, Access Key, and Access Token, access your authentication keys and tokens .
BigCommerce
Enter your Store Hash .
Enter your Access Token. Learn how to create an access token .
WooCommerce
Enter the Base URL of your store.
E.g., https://www.acmeacademy.com.
Enter your API Username and Password.
API username — enter your Consumer Key here
API password — enter your Consumer Secret here
Learn how to generate your keys . You'll also need to enable legacy REST API .
Demandware
Enter your Base URL and Site ID. They will be the same. Learn how to get your site ID .
E.g., https://www.acmeacademy.com.
Learn how to get the API username and password credentials .
Shoplazza
Enter the Base URL of your store.
E.g., https://www.acmeacademy.com.
Optionally, specify a Collection ID to only add products from a specific Shoplazza product collection .
Enter your Access Token.
Learn how to get your Access Token .
Amazon
Warning: Amazon shopping cart integration is currently exclusive to brands with seller subscriptions and is not a self-serve feature. If you want to make use of this shopping cart, please contact support.

From the [Drop-down menu] choose the Language and Currency in which the catalog will be displayed for partners.
Use the fields and arrows to select Service Areas for geo-targeting.
- Your Available areas are the service areas targeted by your program. You can change this in your program settings as follows:
Manage available service areas
From the left navigation menu, select [Menu] → Settings.
Under General, select Manage Programs.
Select the ID of the program for which you want to adjust Service Areas settings.
Under Program Information, navigate to Service Areas.
Use the [Drop-down menu] and [Unchecked boxes] to select or deselect service areas as needed.
Once you're done, select Save.
Optionally, set up mobile fallback.
Configure mobile fallback
You can set up mobile fallback on your product catalogs. This option allows you to send traffic to your mobile apps, which allows partners to use generic ads for a single app across many platforms.
In the Mobile App Fallback section, [Toggle on] Reroute mobile traffic from this asset if impact.com didn't detect that your app is already installed.
Alternatively find an existing product catalog and select [Actions] → Edit.
From the [Drop-down menu] options under Android and iOS, select a fallback option for each platform. This selection will then be populated with the URL to download your app.
impact.com will automatically detect the device type of the consumer and direct them to the appropriate app store to download your app once mobile fallback is set up.
Select Save.
Optionally, set up advanced settings.
Advanced settings
Advanced settings allow you to restrict your product catalog to specific partners and specify their download options.
Select Allow access to only specific Partners to restrict access to this product catalog. Enter the partner account names into the search field, and use the [Checked box] to select partners that should have access.
Enable which Partner Download Options you want to make available to your partners for this catalog. Options you can enable include FTP, API, or Partner Portal Browser Download.
Select Create to create the product catalog entry and move on to the upload screen (for direct uploads).
- Otherwise, if not adding your catalog via Direct Upload, you'll return to the Product Catalogs screen and continue the process below.

Step 3 - Review product catalog health and troubleshoot

Each product catalog has a health score that highlights any issues. To reach the excellent range, resolve errors, warnings, and duplicates.

From the left navigation menu, select [Engage] → Content → Products → Product Catalogs.
If a catalog has any errors, warnings, or duplicate line items, you will see how many of each are present in the Health column.
- Poor - More than 10% of required information is missing. The catalog must be fixed and re-uploaded.
- Good - Some crucial fields, like category or status, may be missing. Fixing this is necessary to unlock the full benefits.
- Excellent - A healthy catalog, this product data set is best positioned to gain the mentioned benefits.
- Pending - Your catalog is uploading and processing.
Select errors, warnings, or duplicates to view line items with problems.
- Only the first item in a set of duplicates will be represented in impact.com; all items duplicating the first will be ignored.
Address the issues, then re-upload the catalog to impact.com using the same method you used to upload the original catalog.
- Upload methods that automatically fetch the catalog should automatically update when the next fetch event happens.

Step 4 - Make catalogs available to partners

After adding the catalog and reviewing its health, proceed to the final step to make it available for your partners and ensure your products are featured in the Product Marketplace. This could attract more program applications. Consider creating workflows to automate your program application processing.

From the Product Catalogs screen, find the catalog you just added.
Under Actions, select [Drop-down menu] → Make Available for Use for the catalog you just added.
Note: Enable direct product links, add the product landing page domain as a deep-linkable domain in the Allow Partners to deep link to specific pages on my site section of your tracking settings.

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