Product Boost is a feature available to all brands at no extra cost. It lets you create CPA-based campaigns that offer higher commissions to your partners for promoting specific products—whether those products are sold on your own direct-to-consumer (D2C) site or through your platform via vendor relationships.
In this way, Product Boost helps engage your existing partner network, drive exposure to products, and, if you're a retailer, deepen your relationship with vendors.
Product Boost lets you, as a retailer or D2C brand, create campaigns that spotlight specific products you want to drive more traffic and sales for. Your existing impact.com partners are offered higher commissions to promote the products featured in your campaigns. These higher payouts are powered by CPAi (Cost Per Action Increase), which is a temporary increase in the CPA payout for specific product SKUs within the campaign. It gives partners an added incentive to focus on key items for a limited time.
If you’re a retailer, you don’t need to fund these increased commissions yourself, as the vendors cover the cost in exchange for your increased exposure. This means you increase sales and partner engagement on your platform without raising your own spend.
If you’re a D2C brand, you can fund the increased commissions yourself to increase sales and strengthen partner engagement.
You get the following benefits out of Product Boost:
More satisfied vendors — If you're a retailer, the vendors who sell on your platform get more exposure for their products, more partner endorsements, and more sales. This makes them eager to continue selling on your platform.
More engaged partners — Your partner network gets higher commissions for promoting products as usual, which makes them highly incentivized to promote the products you or your vendors want boosted.
New revenue source — You make more revenue from increased activity on your site or platform, which drives incremental value for your business. If you use vendor-funded campaigns, you won't have to take on additional costs to get those sales.
Simpler scaling — Product Boost taps into your existing partner network, contracts, and tracking infrastructure, letting you scale without adding complexity.
More performance insights — You get access to performance data on the products that are boosted, well-performing campaigns, and high-value partners. These insights help you better understand what drives value so you can optimize the offers in your campaigns.
impact.com’s Product Boost feature and Amazon’s Creator Connections ![[External link]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-b8ebe06c75d53cc8d24756ae9b7589e2.svg)
program are aimed at 2 different types of customers, and live in 2 different ecosystems:
Creator Connections is designed specifically for vendors selling on Amazon. It allows these brands to increase commissions for Amazon Associates partners, using Amazon’s own partner network to boost the visibility of their products.
Product Boost is designed for brands like you who have an impact.com brand account. It lets you create either vendor-funded or self-funded campaigns that offer higher commissions to your existing partner network when they promote specific products.
Key Difference: Creator Connections is an Amazon-managed program available only within the Amazon ecosystem. Product Boost is a flexible feature on impact.com that any brand can use, whether you sell directly to consumers or through vendor relationships. Both aim to boost the visibility of products by increasing commissions paid to partners.
No extra fee needed! To join this beta, contact support, and we’ll enable Product Boost in your impact.com account. See Create a Product Boost Campaign for help setting up your first campaign.