Product Boost is a feature available to retailer brands at no extra cost. It lets you create CPA-based campaigns that offer higher commissions to your partners for promoting specific vendor products—while passing the funding responsibility to the vendors themselves.
In this way, Product Boost helps you deepen your relationship with both the vendors who sell on your platform and your existing partner network.
Product Boost lets you, as a retailer, create campaigns that spotlight specific products being sold on your platform. Your existing impact.com partners are offered higher commissions to promote the vendor products featured in your campaigns. You don’t need to fund these higher commissions yourself, as the vendors cover the cost in exchange for your increased exposure. This means you increase sales and partner engagement on your platform without raising your own spend.
You get the following benefits out of Product Boost:
More satisfied vendors — The vendors who sell on your platform get more exposure for their products, more partner endorsements, and more sales. This makes them eager to continue selling on your platform.
More engaged partners — Your partner network gets higher commissions for promoting products as usual, which makes them highly incentivized in promoting the products vendors want boosted.
New revenue source — You make more revenue from increased activity of your platform, but don’t have to take on more costs to get those sales. This drives incremental value for your business.
More simple scaling — Product Boost taps into your existing partner network, contracts, and tracking infrastructure, letting you scale without adding complexity.
More performance insights — You get access to performance data on the products that are boosted, well-performing campaigns, and high-value partners. These insights help you better understand what drives value so you can optimize the offers in your campaigns.
impact.com’s Product Boost feature and Amazon’s Creator Connections ![[External link]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-b8ebe06c75d53cc8d24756ae9b7589e2.svg)
program are aimed at 2 different types of customers, and live in 2 different ecosystems:
Creator Connections is designed specifically for vendors selling on Amazon. It allows these brands to increase commissions for Amazon Associates partners, using Amazon’s own partner network to boost the visibility of their products.
Product Boost is designed for retailers like you who have an impact.com brand account. It lets you create vendor-funded campaigns that offer higher commissions to your existing partner network when they promote products from the vendors who sell on your platform.
Key Difference: Creator Connections is an Amazon-managed program available only within the Amazon ecosystem. Product Boost is a flexible feature on impact.com that any retailer can use. Both aim to boost the visibility of vendor products by increasing commissions paid to partners.
No extra fee needed! To join this beta, contact support, and we’ll enable Product Boost in your impact.com account. See Create a Product Boost Campaign for help setting up your first campaign.