View desktop instructions

View mobile app instructions
Create Custom Measures in Data Lab

Published on: Wed, 24 Jan, 2024 at 4:59 AM | Updated on: Mon, 19 Aug, 2024 at 3:10 AM

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

Important: impact.com highly recommends you reference Data Lab Introduction before starting this article.

From the left navigation menu, select [Engage] → Reports → Data Lab.
Select a visualization to get started.
From the Dimensions and Measures section in the right toolbar, select [Create Custom Measure].
Name your custom Measure — the example below will show a measure called Conversion Rate.
Select your measure’s Format. You can choose between Number, String, Percentage, or Currency.
In the Formula field, enter the calculation for the custom measure.
Example: The Conversion Rate measure will use Actions Costs / Clicks. impact.com will specify whether the formula is valid or not by a small [check mark] at the top-right of the window.
Select Save to save your custom measure.