Create Custom Measures in Data Lab

Important: We highly recommend you reference Data Lab Introduction before starting this article.

1. From the left navigation menu, select [Engage] → Reports → Data Lab.

2. Select a visualization to get started.

3. From the Dimensions and Measures section in the right toolbar, select [Create Custom Measure].

   
4. Name your custom Measure — the example below will show a measure called Conversion Rate.

5. Select your measure’s Format. You can choose between Number, String, Percentage, or Currency.

6. In the Formula field, enter the calculation for the custom measure.

   Example: The Conversion Rate measure will use Actions Costs / Clicks. impact.com will specify whether the formula is valid or not by a small [check mark] at the top-right of the window.

7. Select Save to save your custom measure.