The Performance by Brand report shows you a wide range of tracking data broken down according to each creator's social posts for a specific brand. KPIs, like actions, clicks, and more, can all be found here.
From the top navigation bar, select Reports → All Reports.
Under Performance, select Creator - Performance by Brand.
You can also pin the report to the Reports [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.
Below Creator - Performance by Brand, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
View the Filter reference table below for more information.
Customize the report to view data in the trend graph, data table, or comparison graph.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the drop-down in the upper-right corner, then, choose a specific metric.
Alternate between the [Line], [Bar], and [Treemap] views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the brands of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
The brand's name.
The number of unique pieces of content posted by you per brand.
The total number of link clicks that took your audience to your partnered brand's landing page.
The total number of conversions (sales, app installs, etc.) tracked for a particular brand. This number excludes any reversed conversions.
This is the total amount of sales you have generated for your partnered brand from link clicks.
The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign.
Flat Fee Compensation
The set amount of compensation received for completing your campaign tasks.
Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign.
Earnings Per Action
This metric shows you your earnings per conversion (sales, app installs, etc.) per campaign during the chosen date range.
Earnings Per Click
See your total earnings per link click (EPC) for your posts per brand during the chosen months.
This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
Average Order Value
The average order value associated with a brand.
AOV=Sale Amount divided by Actions.
View the reversal rate associated with the brand.
The Reversal Rate is the number of reversals divided by the gross number of actions (including reversed actions).