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Performance by Brand for Creators

The Performance by Brand report shows you a wide range of tracking data broken down according to each creator's social posts for a specific brand. KPIs, like actions, clicks, and more, can all be found here.

Access the report

  1. From the top navigation bar, select Reports → All Reports.

  2. Under Performance, select Creator - Performance by Brand.

    • You can also pin the report to the Reports [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Creator - Performance by Brand, you can filter for the data you want to view. Select  [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

  4. Customize the report to view data in the trend graph, data table, or comparison graph.

    The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

    1. Select the drop-down in the upper-right corner, then, choose a specific metric.

    2. Alternate between the [Line], [Bar], and [Treemap] views by selecting the view icon.

Filter reference



Date Range

Filter data by when the metrics were created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting  [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.


Filter by the brand you're partnered with.


Add data from a selection of data points. These data points will get added to the table after you select  [Search].

Data points


The number of audience members that viewed your content.


The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.


The total number of unique views that the post has.

Performance data reference table

Data point



The brand's name.


The number of unique pieces of content posted by you per brand.


The total number of link clicks that took your audience to your partnered brand's landing page.


The total number of conversions (sales, app installs, etc.) tracked for a particular brand. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign.

Flat Fee Compensation

The set amount of compensation received for completing your campaign tasks.


This compensation is not linked to actions.

Total Earnings

Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign.

Earnings Per Action

This metric shows you your earnings per conversion (sales, app installs, etc.) per campaign during the chosen date range.

Earnings Per Click

See your total earnings per link click (EPC) for your posts per brand during the chosen months.

Conversion Rate

This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.

Average Order Value

The average order value associated with a brand.

AOV=Sale Amount divided by Actions.

Reversal Rate

View the reversal rate associated with the brand.

The Reversal Rate is the number of reversals divided by the gross number of actions (including reversed actions).

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