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Performance by Brand for Creators

Published on: Mon, 14 Aug, 2023 at 11:12 PM | Updated on: Wed, 26 Feb, 2025 at 11:43 PM

The Performance by Brand report shows you a wide range of tracking data broken down according to each creator's social posts for a specific brand. KPIs, like actions, clicks, and more, can all be found here.

Access the report

From the top navigation bar, select Reports → More Reports.
From the Category filter next to the search bar, select Performance.
Select Creator - Performance by Brand.
- You can also pin the report to the top navigation bar by hovering over the row and selecting Pin.
Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.
- View the Filter reference table below for more information.
Customize the report to view data in the trend graph, data table, or comparison graph.
Trend graph
Data table
Comparison graph
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the [Line], [Bar], and [Treemap] views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the performance data reference table for more information on each metric.
The comparison graph compares the brands of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Refer to the performance data reference table for more information on each metric.
1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
  Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select Graph rows to compare the selected rows.
4. Select Clear compare to clear the trend view.

Filter reference

Filter	Description
Date Range	Filter data by when the metrics were created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Brand	Filter by the brand you're partnered with.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points Impressions: The number of audience members that viewed your content. Engagements: The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more. Reach: The total number of unique views that the post has.

Filter

Description

Date Range

Filter data by when the metrics were created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Brand

Filter by the brand you're partnered with.

Show

Add data from a selection of data points. These data points will get added to the table after you select [Search] [Search].

Data points

Impressions: The number of audience members that viewed your content.
Engagements: The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.
Reach: The total number of unique views that the post has.

Performance data reference table

Data point	Description
Brand	The brand's name.
Posts	The number of unique pieces of content posted by you per brand.
Clicks	The total number of link clicks that took your audience to your partnered brand's landing page for the campaign.
Actions	The total number of conversions (e.g., sales or app installs) tracked for a particular campaign. This number excludes any reversed conversions.
Sale Amount	This is the total amount of sales you have generated for your partnered brand from link clicks.
Action Earnings	The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign.
Flat Fee Compensation	The set amount of compensation received for completing your campaign tasks. Note: This compensation is not linked to actions.
Total Earnings	Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign.
Earnings Per Action	This metric shows you your earnings per conversion (e.g., sales or app installs) per campaign during the chosen date range.
Earnings Per Click	See your total earnings per link click (EPC) for your posts per campaign during the chosen months.
Conversion Rate	This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
Average Order Value	The average order value (AOV) associated with a brand. AOV = Sale Amount divided by Actions.
Reversal Rate	View the reversal rate associated with the brand. The reversal rate is the number of reversals divided by the gross number of actions (including reversed actions).

Access the report

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