The match expression tool is used when you know the specific patterns or character combinations in your SKUs, categories, or promo codes and you would like to match these character combinations with the SKUs, categories, or promo codes passed with your conversions. This tool is only used when you do not have the actual list of items for the exception list.
There are 2 important components to the match expression tool that uses capturing group regex to apply operators to the entire group:
Component |
Description |
|---|---|
Sets conditions for the entire group (list items) to be matched against incoming conversion data |
|
Matches items in the exception list |