The Performance by Social Platform report shows you a wide range of tracking data broken down according to each social platform. KPIs, like likes, engagements, and more, can all be found here.
From the top navigation bar, select Reports → All Reports.
Under Performance, select Creator - Performance by Social Platform.
You can also pin the report to the Reports
[Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.
Below Creator - Performance by Social Platform, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View the Filter reference table below for more information.
Customize the report to view data in the trend graph, grid view, or comparison graph.
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the drop-down in the upper-right corner, then, choose a specific metric.
Alternate between the
[Line], 
[Bar], and 
[Treemap] views by selecting the view icon.
Below the trend graph is the grid view. The grid view provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the campaigns of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Data point | Description |
|---|---|
Social Platform | The social platform for which you want to see performance data. |
Campaign | The campaign with which the social platform is associated. |
Posts | The total posts per social platform. |
Clicks | The total number of link clicks that took your audience to the Brand's landing page for the social platform. |
Actions | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed actions. |
Sale Amount | The total sale amounts for your posts per social platform during the chosen months. |
Action Earnings | The amount of compensation received for driving the traffic that resulted in conversions for a brand's campaign per social platform. |
Total Earnings | Total earnings are the sum of your action earnings, CPC, and flat fee compensation. |
Earnings Per Action | This metric shows you your earnings per action per social platform during the chosen date range. |
Earnings Per Click | See your total earnings per click (EPC) for your posts per social platform during the chosen months. |
Conversion Rate | View the Conversion Rate associated with the Social Platform. This rate is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. |
AOV | The average order value associated with a social platform. AOV=Sale Amount divided by Actions. |
Reversal Rate | View the reversal rate associated with the social platform. The Reversal Rate is the number of reversals divided by the gross number of actions (including reversed actions). |