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Credit Policies Overview

Published on: Tue, 13 Jun, 2023 at 5:13 AM | Updated on: Wed, 14 Aug, 2024 at 5:34 AM

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With impact.com, each event type in your program can use any of our 3 available credit policies:

Event Type	Description
Last Click	The partner that drove the last click in the conversion path will receive 100% of the credit. This is the recommended credit policy.
First Click	The partner that drove the first click in the conversion path will receive 100% of the credit, and usually all of the payout for the conversion. This credit policy is only available to specific impact.com editions. It is not recommended for most implementations.
Last to Cart	The partner that drove the customer to add the final item to their cart before checking out will almost always receive 100% of the credit, and usually all of the payout for the conversion. This credit policy is only available to specific impact.com editions. Whether it's recommended for your program is circumstantial and should be discussed with an impact.com agent.

Event Type

Description

Last Click

The partner that drove the last click in the conversion path will receive 100% of the credit.

This is the recommended credit policy.

First Click

The partner that drove the first click in the conversion path will receive 100% of the credit, and usually all of the payout for the conversion.

This credit policy is only available to specific impact.com editions. It is not recommended for most implementations.

Last to Cart

The partner that drove the customer to add the final item to their cart before checking out will almost always receive 100% of the credit, and usually all of the payout for the conversion.

This credit policy is only available to specific impact.com editions. Whether it's recommended for your program is circumstantial and should be discussed with an impact.com agent.

Do not edit your crediting logic on your own: Changing a credit policy means you'll need to update an event type, which should only be done by an impact.com agent. Talk with your CSM (or contact support) about making any credit policy changes.

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