> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/introduction-to-asset-types.md).

# Introduction to Asset Types

<a href="https://pxa.impact.com/student/activity/3560789-micro-how-to-upload-ad-content-onto-impact-com?utm_source=help.impact.com&#x26;utm_medium=featured-link&#x26;utm_content=camp-250-5&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

Create and upload advertising content to your impact.com account to give your partners content to promote your brand and products. impact.com has powerful tools to upload virtually any type of content, generate tracking links, and to easily send out content to partners.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FS8s45Z65WC8G0DQBWGFt%2Fcamp-250-5.mp4?alt=media&token=b28f5062-9ef7-4c88-bec5-f00742c02ade>" %}

## Content asset types

A range of pre-defined asset types is available to quickly get you started.

* [**Image**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-image-asset.md): Traditional image asset, usually placed beside static content like articles or blogs.
* [**Email**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-email-asset.md): Create an email asset with custom HTML and images directly in impact.com.
* [**Sponsored Text**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-sponsored-text-asset.md): Short text asset similar to search engine sponsored results.
* [**Text Link**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-text-link-asset.md): Simple text link that directs users to your landing page.
* [**Coupon**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-coupon-asset.md): Asset type for coupon partners using the promotional asset feed.
* [**Article**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-article-asset.md): Generic HTML-supported asset type.
* [**Video**](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-video-asset.md): Upload videos for assets on partner websites (not for social media).
* [**Custom Widget**](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/generate-leads/create-a-custom-widget.md): Embed an externally-hosted tool or page into impact.com through an iframe, giving partners a dynamic resource to promote your brand.

## Other content types

impact.com supports a range of other content types as well:

* **Promo Codes**: Typically unique codes assigned to partners that a customer uses at checkout for a discount. The partner is credited for driving the conversion if their assigned promo code is used.
* **Deals**: Typically limited-time or seasonal events that have a collection of ad content and a specific deal associated with them.
* **Product Catalogs**: Upload a catalog of your products to Impact to generate tracking links for all of your products. You can share access to these links with your partners who can then deep link potential customers to specific product pages on your website.


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