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Finance Explained for Brands

This guide is designed to help you understand how finance and billing works in We recommend that everyone on your team reads it for a high-level understanding of the finance system in

Your digital wallet

The advertiser account you manage on includes a digital wallet, which is used for the two transactions that happen on the platform:

  1. You deposit funds (money) into your account's digital wallet

  2. You use the funds in your account's digital wallet for:

    • Paying fees to use our platform and services

    • Paying partners for locked actions (conversions) scheduled for payout

    • Paying partner bonuses, "make good" payments, and paid placements

Note is not a financial intermediary, nor do we offer credit or loan services. has a Global Clearing House (GCH) that takes deposited funds from advertisers (you) and distributes them to partners. You must deposit funds into your account's digital wallet in order for partners to receive payments. fees

When you sign with, the contract stipulates an amount due for the platform use and product(s) that you’re using (like These fees are assessed each month and can be paid on a monthly, quarterly, or annual basis. fees are deducted directly from the digital wallet of your advertiser account when due, and take priority over all other payments. Keep in mind your billing schedule for fees when considering your funding strategy to always ensure that your fees are covered. Invoices provides a downloadable PDF invoice that lists your fees. To view them:

  1. From the left navigation bar, select [Menu]Finance.

  2. In the left navigation menu, select Documents → Impact Invoices.

  3. On the Impact Invoices screen, you can select download links to individual invoices.

See a breakdown of the Impact Invoices screen here.

Funding strategies

Your partner invoice funding strategy must be compatible with the scheduling you set for Action Locking and Payout Scheduling when you configure your template terms, which become the legally-binding contracts you enter into with your partners. Learn more about aligning contract terms to finance settings.

The most common funding strategies are known as Net 30 (PRF), Net 45 (SOI), and Net 45+ (SOI). The name of each strategy comes from how long it takes to settle financial obligations and which financial document you should consult if using the strategy.

One of the benefits of is the highly flexible finance system. If you already have a different funding strategy in mind, reach out through our Support channel or speak with your CSM (or OPM) to discuss on you can implement it.

Learn more about funding strategies.

Documents and invoices

There are four main finance documents that generates for your account: Invoices (SaaS fees): generates an invoice for your account that details the fees that are owed on a monthly, quarterly, or annual basis, depending on the contract you signed with us. fees take priority over all other payments and are directly withdrawn from your account wallet. Make sure that your platform fees are accounted for when determining your budget and funding strategies.

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