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Partner Recommendations for Starter Edition

With's Prospect recommendations feature, we scout for the partners who fit your business needs best and send you a list of recommendations to work with.

This feature offers:

  • Up to ten new, brand-safe partner recommendations every week.

  • Access to customer relationship management (CRM) features, including visibility into the partner recruitment funnel, sorting partners (by partner size, business model, and more), and quick access to partner contact information and audience stats.

  • New partner applications can be processed inside of the Prospects feature.

  • Recommendations improve progressively as learns more about your program based on performance.

View your recommendations

  1. In the left navigation bar, select engage-icon__v69b8313.svg [Engage] → Partners → Prospects.

  2. From the Source filter, select check-square-solid__2_.svg [Checkbox] Impact AI to see partner recommendations.

    • Optionally, use other primary and additional filters to fine-tune your search—see the filter references below.

  3. To manage your recommendations, select the relevant recommendation and select ellipsis-h-solid__1_.svg [More] to either Email the prospect, Send proposal, or Archive the recommendation.

    • If you archive or change the status of a current recommendation, will replace it with a new one. will populate your listings weekly with up to 10 new recommendations.

Primary filters reference

The topmost filters allow you to find partner recommendations for your program by filtering partners by the stage they are at in the partner funnel.





Filter for partners you've tagged as prospects but whom you haven't yet emailed or given a proposal.


Filter for partners you've emailed or given a proposal but who haven't yet responded to you.


Filter for partners who've responded to you but have yet to agree to any terms.


Filter for partners who've joined your program.


Filter for partners who haven't responded to your proposal by the set expiration date.

Rejected by Partner

Filter for partners who've rejected your proposal.

Rejected by You

Filter for partners whose applications or proposals you've rejected.

Additional filters reference

The additional filters allow you to further filter your partner recommendations.




Search bar

Filter for a specific partner by entering their name or partner ID.

Contract Stage

Filter for partners in a specific stage of the application process. This filter is similar to the primary filter funnel stages but offers more specific stage options. For example, a partner in the Negotiating funnel stage could also fall under a Publisher Countered or Awaiting Publisher Approval contract stage.


Filter for partners belonging to a specific partner group you've created. This filter only applies to partners who have already joined your program.

Partner Size

Filter for partners with a specific audience size. See the Partner size scale for more guidance.

Business Model

Filter for partners with a specific business type, e.g., partners who create Content/Reviews.


Filter for partner recommendations that were gathered from specific sources.

Source filters




Filter for prospects that were aggregated from external applications.


Filter for prospects that were aggregated from the brand marketplace.

Extended Search

Filter for prospects that were identified through extended search features.

Impact AI

Filter for prospects that AI tools have aggregated.


Filter for prospects that were aggregated through's in-app messaging feature.

Staff Recommended

Filter for prospects that's CSMs have aggregated.


Filter for prospects not aggregated by any of the above sources.

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