The Applications screen is where you can interact with joined partners that have proposed new custom contract terms or prospective new partners that have applied to your program. You can see the applicants’ media properties and audience insights, assign them to partner groups, contact them, accept and decline applications, and more.
View Applications
From the left navigation bar, select Partners → Applications.
You can view either New or Processed partner applications using the toggle near the top of the Applications screen.
Applications on the New screen will be sorted to display joined partners who proposed new custom contract terms first and thereafter any prospective partners.
See the New screen filter reference section below for more information on the available filters.
Applications that you’ve processed will appear on the Processed screen.
See the Processed screen filter reference section below for more information on the available filters

Filter | Description |
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Search bar | You can search for prospective partners by their Name, ID, URL, or Email. |
Applied on | Select the date range to filter for applications submitted between the chosen dates. |
Partner Status | Filter by Joined or New partners.
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Application Type | Filter by the partner's application type.
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Groups | Filter for applications made by partners that you’ve allocated to specific partner groups.
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Contract Terms | Filter by the partner's contract terms, either public terms or new contract terms. |
Properties | Filter applications based on their promotional properties. These can include the website(s), social channel(s), and mobile application(s) that partners use for promotional purposes. |
Business Model | Select which business model types you would like to filter partner applications for. These can include loyalty, email, coupon, among others. |
Partner Size | Filter interested partners by size. Any partners that provide a valid media property will have one. This ranking is created by an impact.com algorithm that looks at several internal and external factors to rank partners by size (extra small to extra large) so that you can review which partners have the highest potential. Have a look at the Partner Size Rating Criteria article for further insight. |
Select | |
Audience Countries | Filter which countries should form part of the applicants’ audience. |
Partner Country | Select which country the prospective partners should be based in. |
Application Source | Filter for partner applications made either through your Direct sign-up link or through the Marketplace. |
Time On Impact | Select the period of time partners should be on impact.com to appear on your application list. |
Filter | Description |
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Search bar | You can search for prospective partners by their Name, ID, URL, or Email. |
Processed on | Select the date range to filter for applications that were processed between the chosen dates. |
Status | Select if you want to view applications that were either Accepted or Rejected by you. |
Groups | Filter for applications made by partners that you’ve allocated to specific partner groups.
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Partner Size | Filter interested partners by size. Any partners that provide a valid media property will have one. This ranking is created by an impact.com algorithm that looks at several internal and external factors to rank partners by size (extra small to extra large) so that you can review which partners have the highest potential. Have a look at the Partner Size Rating Criteria article for further insight. |
Select | |
Audience Countries | Filter which countries should form part of the applicants’ audience. |
Business Model | Select which business model types you would like to filter partner applications for. These can include loyalty, email, coupon, among others. |
Properties | Filter applications based on their promotional properties. These can include the website(s), social channel(s), and mobile application(s) that partners use for promotional purposes. |
Application Source | Filter for partner applications made either through your Direct sign-up link or through the Marketplace. |
Partner Country | Select which country the prospective partners should be based in. |
Applied on | Select the date range to filter for applications submitted between the chosen dates. |
Time On Impact | Select the period of time partners should be on impact.com to appear on your application list. |
State | Select to view each partner’s US state, if applicable. |
When reviewing partner applications, you can filter and sort the applications. See the Sort options reference below for more information on the filter and sort options at your disposal.
Each time you select a column header or add or remove a new filter, the order of the applications will reverse (E.g., from descending to ascending). If you want to change the sort order (e.g., to a descending order) but not the sort option (e.g., Relevance), select that column’s header.
Sort Option | Description |
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Relevance | The default option. Sort applications by joined partners with new custom term proposals. Also sort partner applications by how likely the partner is to drive high-quality results for your program. This recommendation is constructed similarly to how impact.com recommends partners to you in Discover. |
Partner Name | Sort applications alphabetically by their names. |
Applied On | Sort applications by when they applied to your program. |
Messages | Sort applications by how many messages have been exchanged between the potential partner and representatives of your program. |
Contract Term | Sort applications alphabetically by the template terms they applied to. Partners in the Brands Marketplace can only apply to your Public Terms, so this may not change the sort order for all applications. |
Partner Country | Sort applications alphabetically by the partner's country of origin. Select ![]() |
Time on Impact | Sort applications by how long the partner has had an impact.com account. |
Partner Size | Sort applications by how big the partner is. Any partners that provide a valid media property will have one. This ranking is created by an impact.com algorithm that looks at several internal and external factors to rank partners by size (extra small to extra large) so that you can review which partners have the highest potential. Have a look at the Partner Size Rating Criteria article for further insight. |
Sort by column headers
You can also sort by any of the table's column headers by selecting that header. For example, you can sort by application date by selecting Applied On either within the drop-down menu or selecting the Applied On column header.
Note
The Run Workflow button allows you to process applications periodically to help reduce your application backlog. The button will appear greyed out if a workflow is busy processing. This may take some time if you need to process a lot of applications.
View prospective partners
Learn more about viewing your prospective partners here.
Accept, decline, and send proposals
Learn more about how to accept, decline or send proposals to prospective partners here or Review Contract Proposals you've sent to partners.
Process partners in bulk and reverse rejection
For more information on how to process your partner requests in bulk as well as reverse a partner rejection, view this article.