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Manage Your Marketplace Profile for Brands

Published on: Wed, 5 Apr, 2023 at 3:14 AM | Updated on: Wed, 7 May, 2025 at 3:05 AM

Your Marketplace Profile is the first impression potential partners will have of your brand. It’s not only how you communicate what your brand is about, but also the details of your program and the type of partners you’re looking to collaborate with. The brand marketplace is the place to get potential partners excited about working with you, so you should take great care with what you include here.

Marketplace best practices

Be complete: Fill out every field so there are no gaps in your image or program details.
Convey who you are: Craft a succinct brand snapshot (“why we exist”) to give emotional context.
Define your ideal partners: Specify audience demographics, content styles, and engagement thresholds.
Use keyword‑rich descriptions: Include terms your target partners might search.

Tip: Keep your profile fresh—review and update it quarterly or whenever you launch a new product or campaign.

Manage your marketplace profile

You should ensure your marketplace profile looks and reads exactly how you want it to. The following steps will show you how to edit your marketplace profile.

From the left navigation menu, select [Menu] → Settings.
On the right, under General, select Marketplace Profile.

Complete each section of the profile. These sections will be visible on your profile card for partners to view:

Program Information

Description

Name

Enter the name of your program. This will be the name that appears wherever the program is referenced, like in reports.

Description

Enter a more detailed description of your program. Partners can read this before applying to your brand. Maximum 250 characters.

Short Description

Provide a summarized description of your program. Maximum 100 characters.

Logo

Select Choose File to upload a picture (e.g., company logo). This image will appear in the Brands Marketplace and Program Overview page. Maximum size of 155 x 65 pixels

Cover Image

Select Choose File to upload an image of your website, app, or creative example. This image will appear on your Brands Marketplace overview page. Max size: 524 x 240 pixels

Service Areas

Select your service area(s) from the [Drop-down menu] [Drop-down menu] to specify where you can provide goods and services to assist partners with consumer targeting

Primary Category

Select the primary industry (or industries) from the [Drop-down menu] [Drop-down menu] that best describe your products or services. Providing this information can help partners find your program faster.

Secondary Category

Select another industry (or industries) from the [Drop-down menu] [Drop-down menu] that best describes your products or services. Providing this information can help partners find your program faster.

Does your business offer any of the following? (Optional)

Some partners are restricted in what they can promote. Select the [Unchecked box] [Unchecked boxes] below to find better matching partners:

CBD
Vaping
Adult Content
Gambling

Partner Business Model

Describes how a partner generates revenue. Select the type of partners you want to work with.

Business categories explained

Category	Description
Social Influencer	As a creator, you have an audience that follows you for entertainment, education, and community, and they engage with social-native content that you produce. You may market products and services to this audience via social media platforms.
Content/Reviews	Partners focused on producing editorial content related to promoting, comparing and listing products and services.
Loyalty/Rewards	Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program.
Deal/Coupons	Partners who aggregate and classify deals and promotions for consumer savings.
Email/Newsletter	Partners who have an audience that subscribes to their email or newsletter that brings together valuable content, discounts, and other information.
Search/Comparison	Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis.
Network	Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services.
Technology Solution	Site-side shopping tools or services that drive conversion optimization for brands.
Cross Audience Monetization	Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.

A partner is a great match if.... (Optional)

Describe what you find makes a suitable partner. Maximum 100 characters.

Features you are offering (Optional)

Choose which feature/s you offer as a brand by selecting the [Unchecked box] [Unchecked boxes]:

Placement Opportunities
Send Free Products
Average Order Value
Work with Creators
Gift Card Payouts
Trademark Bidding

Search Keywords

Create a Brands Marketplace SEO list. Separate keywords with commas. Do not include spaces. Maximum 145 characters.

Contacts

Contact	Description
Company Contacts	Select one of your account users to act as a primary marketplace contact.
Agency Contacts	If an agency will manage this program and they will handle partner management, select an agency contact.

Program Visibility

Servicing Agency

If an agency manages this program, you can publish their information in the Brands Marketplace. Learn how to invite agency users to your account.

Select the [Unchecked box] if want to display your servicing agency in the marketplace.

Program Resources

Program Resources	Description
Company Homepage	Enter the link to your company's website landing page.
Example Landing Page	Enter the link to a page that a consumer would land on if they clicked on an ad you provided to partners.
Program Information	Enter the link to a page that gives potential partners more information about your program.
Social Accounts (Optional)	Optionally [Toggle on] and select [Add] to Add Another social account you want to share with partners. Enter the link to any social profile you want potential partners to be able to view about your company or program. Facebook Twitter/X Instagram Pinterest LinkedIn Youtube Tiktok Twitch

Additional Information

Links (Optional): [Toggle on] to add additional links you want to give potential partners access to.
- Select [Add] to Add Another.
PDF Files (Optional): [Toggle on] to add additional PDF files that can give potential partners more information. Maximum file size is 7MB.
- Select [Add] to Add Another.

Select Save.
- Here’s a preview of what partners see when selecting and viewing your profile:

FAQs

What do I need to do to enable Product Marketplace?

It’s critical that you check these items off your checklist before you can benefit from the perks of the Product Marketplace:

Make sure to turn on and add Product Catalogs.
Create workflows to automatically accept or reject partner applications based on conditions such (business model, partner size, country, etc.)
If workflows are not in place, brands should actively monitor inbound partner applications to ensure partners remain engaged and don't lose interest.

Marketplace best practices

Manage your marketplace profile

FAQs

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