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Add Query String Parameters to Tracking Links as a Partner

impact.com offers a few additional query string parameters that you can append to the tracking links you pull from Brands you've partnered with in impact.com.

Note

When getting tracking links from impact.com, Brands may add certain metatags to the link that must not be removed—doing so will result in inaccurate tracking.

Append query string parameters manually

  1. From the top navigation bar, select Content → Assets.

  2. Select the asset you want to promote.

  3. On the right, select Ad Code.

  4. Under the code, select Copy Code.

  5. Next to Ad Code, select Tracking Link.

  6. Select Copy Tracking Code, and paste it a line below the full code in your text editor.

  7. At the end of the tracking link, add your query string(s) after a "?" (question mark):

    https://le.pxf.io/c/1416144/674249/8882?trafcat=toolbar

    • To add multiple query strings together, use an "&" (ampersand) between each query string:

      https://le.pxf.io/c/1416144/674249/8882?subid1=blog&sharedid=website&param1=link

  8. Take your customized tracking link and replace the first reference to the default tracking link in the full asset code with your customized tracking link.

  9. Now you can publish the asset with your customized tracking code.

Query String Parameters

SubId1

The SubId query parameter accepts a custom value you that appears only in partner reporting (e.g., Advanced Action Listing, Performance by Sub ID). These can be configured via the UI. Learn more about Sub ID and Shared ID values.

Example

https://le.pxf.io/c/1416144/674249/8882?subId1=blog

SubId2

The SubId query parameter accepts a custom value you that appears only in partner reporting (e.g., Advanced Action Listing, Performance by Sub ID). These can be configured via the UI. Learn more about Sub ID and Shared ID values.

Example

https://le.pxf.io/c/1416144/674249/8882?subId2=blogarticle123

SubId3

The SubId query parameter accepts a custom value you that appears only in partner reporting (e.g., Advanced Action Listing, Performance by Sub ID). These can be configured via the UI. Learn more about Sub ID and Shared ID values.

Example

https://le.pxf.io/c/1416144/674249/8882?subId3=instagrambio

SharedId

The SharedId query parameter accepts a custom value that appears both in partner reporting (Advanced Action Listing, Performance by Sub ID) and advertiser reporting. This can be configured via the UI. Learn more about Sub ID and Shared ID values.

Example

https://le.pxf.io/c/1416144/674249/8882?SharedId=partnerblog

u

The u parameter is used for deep-linking to a specific URL. This can be configured via the UI. The brand you're partnered with must also allow deep linking, and the deep-linked URL must be an allowed domain and path by the brand. Keep in mind that the URL used must be percent-encoded (i.e., using valid ASCII characters). We recommend using the UI to deep link if you're not comfortable manually encoding a URL.

Example

https://le.pxf.io/c/1416144/674249/8882?u=https%3A%2F%2Fexample.com%2Fstore%2Fproduct.html

TrafCat

The Traffic Category query parameter is a manually appended custom value primarily used to label the category of traffic coming from a tracking link. Usually, this value is specified by the advertiser for you to use, and is used in context for where links are published (e.g., "Toolbar" for traffic coming from a web toolbar). Advertisers can configure payout rules based on this query string in the terms they propose to you.

Example

https://le.pxf.io/c/1416144/674249/8882?trafcat=toolbar

TrafSrc

The Traffic Source query parameter is a manually appended custom value primarily used to identify the source that traffic is coming from. Usually, this value is specified by the advertiser for you to use, and used to determine where traffic is coming from (.e.g, "Paid Search"). Advertisers can configure payout rules based on this query string in the terms they propose to you.

Example

https://le.pxf.io/c/1416144/674249/8882?trafsrc=paidsearch

ProdSku

The Product SKU query parameter is a manually appended custom value used to identify a brand's specific product SKU for tracking links that send traffic to a specific product. Product Catalog tracking links automatically append this value, but you can append this value manually if requested by the advertiser.

Example

https://le.pxf.io/c/1416144/674249/8882?prodsku=KS944RUR

Param1

The Param query parameter is a manually appended custom value that works almost identically to the SharedId query string. Advertisers may request that you pass values in these query strings, as they will appear in specific reports to advertisers, but not partners.

Example

https://le.pxf.io/c/1416144/674249/8882?param1=ZveVDzsLSNLf

Param2

The Param query parameter is a manually appended custom value that works almost identically to the SharedId query string. Advertisers may request that you pass values in these query strings, as they will appear in specific reports to advertisers, but not partners.

Example

https://le.pxf.io/c/1416144/674249/8882?param2=product100

Param3

The Param query parameter is a manually appended custom value that works almost identically to the SharedId query string. Advertisers may request that you pass values in these query strings, as they will appear in specific reports to advertisers, but not partners.

Example

https://le.pxf.io/c/1416144/674249/8882?param3=desktop

Param4

The Param query parameter is a manually appended custom value that works almost identically to the SharedId query string. Advertisers may request that you pass values in these query strings, as they will appear in specific reports to advertisers, but not partners.

Example

https://le.pxf.io/c/1416144/674249/8882?param4=somevalue

PartnerCustId

The Partner Customer ID query parameter represents the customer ID of the visitor in your system in the tracking link. This parameter can help impact.com track users across devices for more accurate attribution.

Example

https://le.pxf.io/c/1416144/674249/8882?partnercustid={partner_customer_id}

Where {partner_customer_id} is a unique value you assign to customers on your website.

impacttest

You can append the impacttest parameter to your tracking link when testing.

Example

https://le.pxf.io/c/1416144/674249/8882?impacttest=1

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