SaaSquatch by impact.com allows you to view data to determine the health and success of your various programs through our Analytics offering. You can view program-specific analytics as well as aggregate analytics for all your referral programs.
This article explains the Analytics Overview page available under Analytics → Overview. If you’re looking for general information about our available analytics and Program Analytics, see:
The metrics shown in this section provide you with a historical overview of all of your active referral programs. These metrics are broken down into three categories:
This metric displays the total number of participants that have taken action towards any of your active programs. This valuable metric helps you see how many participants are actively making use of all of your programs.
This metric displays the total number of times a specific goal was reached in any of your referral programs.
A goal is the desired customer action for each program, such as when a referred customer makes a qualified purchase.
This metric is a key indicator of the success of a program. A rise in goals means your program is encouraging users to complete the desired action. A lack of growth, or a decline, means you should consider promoting your program, adjusting your goals, or testing out different program rules.
The graphs in this section are designed to provide you with additional insights for a specific timeframe. You can adjust this timeframe by using the dropdown menu. You can also compare that time period with the period before it by using the 'Compare to Previous Dates' checkbox beside the dropdown.
Graph | Definition |
|---|---|
Traffic | Here you can view the total number of times someone has clicked on a share link for any of your programs spread across the selected time period. This is a good indicator of organic traffic that is being generated to your site or service via your programs. |
Goals | This graph shows the number of times a goal was achieved across all of your programs spread over the selected time period. This metric helps you gauge the overall health of your programs. An increasing trend in goals shows greater adoption and general success of the program whereas a decreasing trend could indicate a need to increase visibility of the program, a change in marketing strategy or reviewing the structure of the program itself. |
Rewards Redeemed | This graph shows the total count of rewards redeemed by participants in all of your programs for the selected time period. This metric allows you to quickly review how many rewards your programs are paying out to participants. It is also useful in assessing the success of your program, and whether or not the chosen reward(s) structure is maximizing incentive without impacting profit. |
Program Breakdown | This section shows the key analytics metrics broken down by individual programs, based on the selected timeframe. These numbers mirror the graphs above but are broken down into each individual program. As it is possible for a participant or member to partake in more than one of your programs, it should be noted that the 'member' numbers may not add up to perfectly match the corresponding graph above.  |