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Discover and Recruit Partners

This is where the partnership life cycle begins! In this stage, you'll search for partners that can be a good fit for your program and start conversations to create new partnerships.

Short on time?

Check out the infographic on the Discover and Recruit step of the partnership life cycle.

What to expect

  • Discovering new partners has been made easier by Marketplace, a feature in's platform

  • Discovery best practices, like casting a wide net, can help you get more out of discovery efforts

  • Recruiting partners to your platform is performed by proposing contracts

  • Recruiting best practices, like personalizing messages, can help you get more partners signed to your program

Discover partners

Before you joined, you may have found discovering the right partners tedious and may have experienced more misses than hits. To smooth out the process, developed Discover: a partner discovery tool in the platform to help you easily recruit at scale and find partners that perfectly align with your brand.

First, it's important to learn how to find the right partners for your brand. Once you locate partners you're interested in working with, bookmark them.

Partner discovery best practices

As you search for partners, you should employ several strategies to assist in your search success. For a more in-depth take on those best practices, download's ebook on Discovery and Recruiting.

  • Cast a wide net

    • Consider opening up your program to as many suitable partners as possible. Casting a wide net will help you find quality partners and capture value in the long tail of online activity. With partnerships, scale truly makes a difference.

  • Get to know your partners

    • Research the value your partners provide to their audiences. Knowing which audiences partners cater to, the overall user experience they create, how many visitors they average a month, and the geographic areas they serve will help you discover the best partners to promote your brand.

  • Migrate partners you already have

    • If you've already established successful partnerships outside of you can migrate them onto the platform by sending pre-established partners a promo page link.

  • Research partner information and statistics

    • When browsing for new partners, note details like their primary promotional method, audience countries, social audiences, engagement rate, audience authenticity, and Alexa rank. All of this information can be found in a partner's Marketplace profile. It can help you decide whether they'll be a productive partner for your program.


Recruit partners

Now that you've found partners you want to work with, learn how to propose a contract to them. They'll receive an email with your proposal and then can choose to accept the contract.

Partner recruiting best practices

Constantly recruiting partners to your program is essential for continued program revenue growth. Signing new partners allows you to expand your reach, increase brand awareness, and drive more conversions.

  • Partner with brand advocates

    • Partners that are already fans of your brand or products often form a deeper relationship with your program, which conveys a higher level of authenticity that's hard to find.

  • Discover brand advocates

    Consider using social listening tools (e.g., HubSpot, Hootsuite) to identify brand advocates. Add a branded partner sign-up link to your website to help brand advocates easily find and sign up for your program.

  • Review your marketplace listing

    • Make your Marketplace Listing visible to partners on and ensure it's as appealing as possible. If you choose to opt out of the Marketplace, you won't receive inbound marketplace applications from partners to join your program.

    • It's a great idea to preview what your Marketplace Listing will look like to partners as well.

  • Constantly recruit new partners

    • Always be on the lookout for new partners. Having a stream of new partners consistently joining your program exposes your brand to new audiences.

  • Review applications and proposals frequently

    • Regularly review new partner applications. Reviewing partner applications to your program on a regular basis gets interested partners started in your program faster. It also keeps their interest and signals that you're a responsive brand.

  • Individualize messages

    • Use the messaging tool to consistently engage with partners and build strong relationships. Keep partners updated on new product launches, top-performing links, upcoming offers or promotions, and exciting events you've planned. Tactics like these will keep you top-of-mind!

    • Create message templates to keep the look and feel of your messages consistent. This ensures that partners recognize your messages and helps with consistency in how you reach out.

  • Keep it personal

    • Partners, especially influencers, can often be individual people, so personalization is highly important when recruiting. Personalized interactions make partners feel special and it brings them in as a part of your team.

    • Personalization can be as simple as including an individual's name, mentioning a recent post they wrote, or an offer they posted. Adding a creative subject line can be effective as well.

  • Follow up

    • Following up on pending contracts and emails you've sent is vital. A lack of response to your initial email doesn't always signal a lack of interest—it may simply mean a busy partner missed your message. Be persistent, be consistent, and be creative.

    • Check with partners you've sent proposals to—and consider following up.

More resources

Help articles

Need additional help?

Look for the blue ? [Help] button in the bottom-right corner of your Dashboard to live chat with a product specialist (or create a support ticket).

Previous Step: Introducing the Partnership Lifecycle

Next Step: Handle Contracts and Pay Partners

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