This article walks you through the process of setting up mobile ads that contain deferred deep linking in impact.com.
If you're using the impact.com mobile linking solution (i.e., TrueLink) to handle your mobile deep linking and routing, follow these instructions.
If you are using an MMP integration, refer to the next section in this article.
From the left navigation menu, select Content → Ads.
In your list of ads, find the one you want to update, then select Update.
In the Landing Page section, select
[Edit] on the right, or select anywhere in the section to enable editing.-
To route to your mobile website:
Leave the ad on the default landing page, as domain entitlement will ensure correct routing.
To route to the app store page for your app:
Select
[Toggle on] Mobile Fallback.
Select Save to complete the process.
This instruction set is if you're using an MMP (e.g., Appsflyer, Branch, etc.) integration to handle your deferred deep linking and routing.
Step 1: Reconfigure all of your ad landing pages with mobile app fallback
Step 2 (Optional): Disable the Online Tracking Link setting. When using an MMP for deferred deep linking, all traffic must pass through the MMP's attribution link to manage the user experience. Partners must configure ads to ensure traffic goes through this link. Therefore, disabling online tracking links prevents partners from creating custom landing pages that bypass the attribution link.
The steps below can be repeated for each ad you've uploaded to impact.com. All new ads you upload must be configured the same way.
From the left navigation menu, select Content → Ads.
In your list of ads, find the one you want to update, then select Update.
In the Landing Page section, select
[Edit] on the right, or select anywhere in the section to enable editing.-
Select
[Toggle on] Mobile Fallback. This will route users to the app store to download and install your app.
Select Save to complete the process.
Repeat this process for each of your ads on the impact.com platform.
From the left navigation menu, select
[Menu] → Settings.In the right-hand column, under General, select Ad Settings.
Under Online Tracking Link, select
[Unchecked box] to toggle off this option.Select Save.
If you're using an MMP integration and want to link to a specific page, you can configure an ad with a custom landing page, then enable the mobile fallback.
This works for both mobile and desktop. impact.com will route mobile users to the custom landing page URL, and the MMP will redirect them to the specific page in your app.
From the left navigation menu, select Content → Ads.
In your list of ads, find the one you want to update, then select Update
In the Landing Page section, select
[Edit] on the right, or select anywhere in the section to enable editing.Use the
[Drop-down menu] to select Custom, then add the custom landing page URL.-
Select
[Toggle on] Mobile Fallback. This will route users to the app store to download and install your app.
Select Save to complete the process.