Performance by Product Report

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The Performance by Product report shows you a wide range of tracking data broken down according to the products you sell. KPIs, like quantity sold, can be found here.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Under More Reports, select Performance as the filter next to the search bar.

3. Select Performance by Product.

4. Below Performance by Product, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to pin, schedule,download (in PDF, Excel, or CSV format), orexport the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Network	Filter by data source.
Category list	Limit product data shown by their category list(s).
Partner	Select which partner(s) for which you want to view data.
Category	Limit which products you view by what kind of product they are (e.g., Shoes).
Action Tracker	Now known as Event Types. View products that were sold and tracked by a specific event type tracker.
Group	Filter data by partner groups.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data point	Description
Category list	Limit product you view by what category list(s) they are on.
Partner	Select which partners for which you want to view data.
Platform	Select 1, multiple, or all social platform(s) for which you want to see data.
Catalog Subcategory	The sub-category in which the item was placed in a product catalog.
Manufacturer	The company who made the product.
Order SKU Info	This is the stock-keeping-unit of the product that was sold.
Actions	An event that is tracked. Examples of actions include clicks, sales, leads, calls, page visits, downloads, dataposts, mobile app installs, and in-app events.
Date	View your product sales data by date. Product data will be split by each day on which a product was sold. This column is sortable.
Customer status	The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your customer status mapping codes are.
Actions - Event Type	The number of conversions generated for this event type.
Action Cost	The total cost associated with driving the conversion.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Cost per Action (CPA) - Event Type	Total Cost of Actions divided by number of actions by event type.
Return on Investment (ROI)	This number represents Revenue divided by Total Business Cost.
Return on Investment (ROI) - Event Type	This number represents Revenue divided by Total Business Cost by event type.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Average Order Value (AOV) - Event Type	The total revenue of sale actions divided by the number of sale actions by event type.
Margin	This number represents Revenue minus Goods Cost.
Margin - Event Type	This number represents Revenue minus Goods Cost by event type.
Total Business Cost	The total Cost of Goods plus Total Cost.
Total Business Cost - Event Type	The total Cost of Goods plus Total Cost by event type.
Goods Cost	The total cost of products in the basket captured at conversion.
Goods Cost - Event Type	The total cost of products in the basket captured at conversion by event type.
Revenue - Event Type	The total revenue per by event type.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Revenue - Event Type	The total revenue of Reversed Actions by event type.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Actions - Event Type	The number of conversions that have been reversed by event type.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversed Action Cost - Event Type	The total Action Cost of Reversed Actions by event type.
Reversal Rate	The number of reversals divided by the number of Total Actions.
RR (Reversal Rate) - Event Type	The number of reversals divided by the number of Total Actions by event type.
Open-Ended Actions	The total number of pending actions.
Confirmed Actions	The total number of approved actions.

Report data column reference

Column	Description
Category	The kind of product on which the data is based.
Product	The actual name on which product the data is based.
Quantity	The amount of product sold as a result of partner-driven actions.
Revenue	This is the total amount of sales partners have generated for you from conversions for a particular product.
Action Cost	The total aggregated cost associated with driving the sale.
Click Cost	The aggregated value of the amount due to partners for driving clicks.