Performance by Contract Report
The Performance by Contract report shows you a wide range of tracking data broken down according to each contract. KPIs, like actions, clicks, and more, can all be found here.
Manage the report
From the left navigation bar, select Reports → More Reports.
Under More Reports, select Performance as the filter next to the search bar.
Select Performance by Contract.
Below Performance by Contract, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View the Filter reference table below for more information.
You can use the icons at the top-right of the page to
pin, 
schedule, 
download (in PDF, Excel, or CSV format), or export the report 
(via API).
Access the report data
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a specific metric.Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.
The comparison graph compares the contracts of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected contracts over the selected date range.
Select the specific metric from the
[Drop-down menu] in the trend graph.Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Filter reference
Date Range
You can pull a maximum of 366 days of data.
Network
Filter by data source.
Group
Filter data by partner groups.
Currency
Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show
Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![[Search]](https://help.impact.com/~gitbook/image?url=https%3A%2F%2Fpaligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com%2Fimpact%2Fattachments%2Ff01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg&width=300&dpr=3&quality=100&sign=9883166c94d72faae9c66642d88c22f8&sv=3)
[Search].
Data points explained
Ad Version
The number of ad revisions since uploading the ad.
Action Cost - Event Type
The total cost associated with driving the conversions for this event type.
Gross Actions
The total number of actions (including Reversed Actions).
Gross Actions - Event Type
The total number of actions (including Reversed Actions) by event type.
Gross Action Cost
The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.
Gross Action Costs - Event Type
The total cost of Locked and Open-Ended Actions plus Reversed Action Cost by event type.
Network
A third-party network that won actions during the period specified for this report.
Cost per Action (CPA)
Total Cost of Actions divided by number of actions.
Cost per Action (CPA) - Event Type
Total Cost of Actions divided by number of actions by event type.
Imported Cost
The Cost of Actions imported from third-party tracking systems.
Click Through Rate
The number of Clicks divided by the total number of Impressions.
Conversion Rate
The number of actions divided by the total number of clicks across your programe.
Conversion Rate - Event Type
The number of actions divided by the total number of clicks for this event type.
Return on Ad Spend (ROAS)
This number represents Revenue divided by Total Cost.
Return on Ad Spend (ROAS) - Event Type
This number represents Revenue divided by Total Cost by event type.
Return on Investment (ROI)
This number represents Revenue divided by Total Business Cost.
Return on Investment (ROI) - Event Type
This number represents Revenue divided by Total Business Cost by event type.
Average Order Value (AOV)
The total revenue of sale actions divided by the number of sale actions.
Average Order Value (AOV) - Event Type
The total revenue of sale actions divided by the number of sale actions by event type.
Margin
This number represents Revenue minus Goods Cost.
Margin - Event Type
This number represents Revenue minus Goods Cost by event type.
Total Business Cost
The total Cost of Goods plus Total Cost.
Total Business Cost - Event Type
The total Cost of Goods plus Total Cost by event type.
Discount
The discounted amount captured at conversion.
Client Cost
Client Cost charged by an Agency plus Total Cost.
Discount Rate
The percentage discount calculated as Discount divided by Revenue.
Discount Rate - Event Type
The percentage discount calculated as Discount divided by Revenue by event type.
Item Count
The number of products in the basket captured at conversion.
Goods Cost
The total cost of products in the basket captured at conversion.
Goods Cost - Event Type
The total cost of products in the basket captured at conversion by event type.
Revenue - Event Type
The total revenue per by event type.
Reversed Revenue
The total revenue of Reversed Actions.
Reversed Revenue - Event Type
The total revenue of Reversed Actions by event type.
Reversed Actions
The number of conversions that have been reversed across your program.
Reversed Actions - Event Type
The number of conversions that have been reversed by event type.
Reversed Action Cost
The total Action Cost of Reversed Actions.
Reversed Action Cost - Event Type
The total Action Cost of Reversed Actions by event type.
Reversal Rate
The number of reversals divided by the number of Total Actions.
Reversal Rate - Event Type
The number of reversals divided by the number of Total Actions by event type.
Raw Impressions
The total number of times the ad was displayed on a user's screen.
Raw Clicks
The total number of clicks tracked.
Open-Ended Actions
The total number of pending actions.
Open-Ended Actions - Event Type
The total number of pending actions by event type.
Confirmed Actions
The total number of approved actions.
Confirmed Actions - Event Type
The total number of approved actions by event type.
Gross Revenue
The total processing and locked Revenue plus Reversed Revenue.
Gross Revenue - Event Type
The total processing and locked Revenue plus Reversed Revenue by event type.
Answered Calls
The number of tracked phone calls with a CallStatus of ANSWERED.
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