# Funnel Performance Report

The *Funnel Performance Report* displays the number of conversions (based on the referral date) for each funnel level you have assigned to your event types. This report helps to monitor drop-offs in a conversion path and does not account for reversals.

#### Manage the report

1. From the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage]** → **Reports → More Reports**.
2. Select **Funnel Performance**.

   <div data-with-frame="true"><figure><img src="/files/B1IjtXIlzb8hNQB94WqN" alt="" width="563"><figcaption></figcaption></figure></div>
3. Below *Funnel Performance*, you can filter for the data you want to view. Select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![](/files/ATi2svTfl5pSs3V7fFSk) **pin**, ![](/files/vBjB8lN0gEX2rqThrRls) [schedule](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md), ![](/files/q2uOSo0x9awyy5YMnjce) **download** (in PDF, Excel, or CSV format).

#### Access the report data

The report data in the data table provides you with different performance data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

1. Refer to the *Report data column reference* below for more information on the columns found in the data table.
2. Add or remove columns from the report table using the ![](/files/2UBIaZ4rC68uB64ftE82) **\[Columns]** icon at the top-right of the report.

   <div data-with-frame="true"><figure><img src="/files/mWQWqA4j8O1BtRKTuZrA" alt="" width="563"><figcaption></figcaption></figure></div>

<details>

<summary>Filter reference</summary>

|            |                                                      |
| ---------- | ---------------------------------------------------- |
| **Filter** | **Description**                                      |
| Date Range | Filter data by when it was created.                  |
| Network    | Filter by data source.                               |
| Partner    | Select the partners for which you want to view data. |

</details>

<details>

<summary>Report data column reference</summary>

|            |                                                                                                                                                                                 |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Column** | **Description**                                                                                                                                                                 |
| Partner ID | The unique identifier for the partner's impact.com account.                                                                                                                     |
| Partners   | The partners involved in the tracked event.                                                                                                                                     |
| Clicks     | The total number of link clicks that took the partners' audience to your landing page.                                                                                          |
| Event Type | <p>This is the total number of events generated by a specific partner for a brand.</p><p><strong>Select this number</strong> to get more granular details about the events.</p> |

</details>


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