# Funnel Performance Report

The *Funnel Performance Report* displays the number of conversions (based on the referral date) for each funnel level you have assigned to your event types. This report helps to monitor drop-offs in a conversion path and does not account for reversals.

#### Manage the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**.
2. Select **Funnel Performance**.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-0fd86e939a889877ad38ffc34a4d11f01e4571e3%2Ff794cf2254f9fde27576817653067394ce1ae920b0b15eacaf36e2d95908448c.png?alt=media" alt=""><figcaption></figcaption></figure></div>
3. Below *Funnel Performance*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b44564db773ea1c7a886bb9901170326c10084b4%2Faa27f7c03133c6ad09d0f3a4ca381ae1b87f12b667300388bfcc470be0f09e0a.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-35facc2c11e2e3f782a63ef7241eaa9c40914543%2Fb679d566990407e260094f9b63d01f6cf597a94795debd99e3fb1fb359989cea.svg?alt=media) [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report), ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-25dab3f362bb9c9d77a8b97441a2c215105483bf%2F31ea10a1b0183a610131ba72f72750ca83187188e67236f703e51fb010ad24d6.svg?alt=media) **download** (in PDF, Excel, or CSV format).

#### Access the report data

The report data in the data table provides you with different performance data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

1. Refer to the *Report data column reference* below for more information on the columns found in the data table.
2. Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-7604195dc9033c8e9882ad8f68fe30bb0eebdcc3%2F4d98d84cc1e3f1cd4531057905ae60f73b665a58c3378ec08c03a0a60526b2c2.png?alt=media" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Filter reference</summary>

|            |                                                      |
| ---------- | ---------------------------------------------------- |
| **Filter** | **Description**                                      |
| Date Range | Filter data by when it was created.                  |
| Network    | Filter by data source.                               |
| Partner    | Select the partners for which you want to view data. |

</details>

<details>

<summary>Report data column reference</summary>

|            |                                                                                                                                                                                 |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Column** | **Description**                                                                                                                                                                 |
| Partner ID | The unique identifier for the partner's impact.com account.                                                                                                                     |
| Partners   | The partners involved in the tracked event.                                                                                                                                     |
| Clicks     | The total number of link clicks that took the partners' audience to your landing page.                                                                                          |
| Event Type | <p>This is the total number of events generated by a specific partner for a brand.</p><p><strong>Select this number</strong> to get more granular details about the events.</p> |

</details>