# Performance by Hour Report

The *Performance by Hour* report shows you an hourly breakdown of performance data, like clicks and actions, for your program.

#### Manage the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select **Performance by Hour**.
4. Below *Performance by Hour*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* below for more information.
   * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b44564db773ea1c7a886bb9901170326c10084b4%2Faa27f7c03133c6ad09d0f3a4ca381ae1b87f12b667300388bfcc470be0f09e0a.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-35facc2c11e2e3f782a63ef7241eaa9c40914543%2Fb679d566990407e260094f9b63d01f6cf597a94795debd99e3fb1fb359989cea.svg?alt=media) [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report), ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-25dab3f362bb9c9d77a8b97441a2c215105483bf%2F31ea10a1b0183a610131ba72f72750ca83187188e67236f703e51fb010ad24d6.svg?alt=media) **download** (in PDF, Excel, or CSV format).

#### Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FuSas1N0fkM9Xx7WujKj3%2Ff01cdffa431a4d75ff09c130b66974d4-0c3022655d40b52857a708c67a04d0f3.png?alt=media&#x26;token=d53233eb-ec23-49e8-ae33-4de630959ce6" alt=""><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-0a8396864c279b589d67f5037bd0efe8828cf92e%2F9faba53845e56bd2297e50fae1b4d157fc3a647c3d21d2c3f80f6e7f85c40dbd.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter     | Description                                                                                                                                                                                                                                                                                                         |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range | You can pull a maximum of **1 day** of data.                                                                                                                                                                                                                                                                        |
| Platform   | Specify the source of your performance data.                                                                                                                                                                                                                                                                        |
| Partner    | Select for which partners you want to view performance data.                                                                                                                                                                                                                                                        |
| Event Type | Select one or mote event types to see revenue, actions, and action cost totals for the selected event types.                                                                                                                                                                                                        |
| Currency   | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.                                                                                                                                                                                              |
| Show       | Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. |

#### Data points explained

| Data point              | Description                                                                                                              |
| ----------------------- | ------------------------------------------------------------------------------------------------------------------------ |
| Media                   | The source of performance data.                                                                                          |
| Payable Clicks          | The number of unique clicks tracked.                                                                                     |
| Cost per Action (CPA)   | Total **Cost of Actions** divided by number of actions.                                                                  |
| Sales Info              | Select this filter to add various sales metrics to the report, like the number of sales, sales revenue, sales cost, etc. |
| Lead Info               | Select this filter to add various lead metrics to the report, like the number of leads, lead revenue, lead cost, etc.    |
| Total Clicks            | The total number of link clicks from the partners' audience.                                                             |
| Reversals               | This metric shows the number of reversals per program in the chosen period.                                              |
| Item Count              | The number of products in the basket captured at conversion.                                                             |
| Conversion Rate Metrics | The number of actions divided by the total number of clicks across your program on this day.                             |
| Actions - Event Type    | The number of conversions generated for this event type.                                                                 |
| Revenue - Event Type    | The total revenue per by event type.                                                                                     |

</details>

<details>

<summary>Report data column reference</summary>

|             |                                                                                                                                                |
| ----------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| **Column**  | **Description**                                                                                                                                |
| Hour        | A specific hour. All data for a particular row was generated during this hour within the selected day.                                         |
| Clicks      | The total number of tracking link clicks generated for this hour.                                                                              |
| Actions     | The total number of conversions (sales, app installs, etc.) tracked for the hour. This number excludes any reversed conversions for that hour. |
| Revenue     | The total revenue of all driven actions for this hour.                                                                                         |
| Action Cost | The amount of compensation paid to partners for driving the traffic that resulted in conversions for that hour.                                |
| Click Cost  | The aggregated value of the amount due to partners for driving clicks for this hour.                                                           |
| CPC         | The Cost Per Click. The total cost divided by the total number of clicks for this hour.                                                        |

</details>
