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Advanced Action Listing Report

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The Advanced Action Listing Report gives you detailed information about each action that has been credited to partners. Use it to view, audit, and reconcile individual actions across your programs.

Manage the report

  1. From the left navigation bar, select [Engage] → Reports → More Reports.

  2. From the Category [Drop-down menu] next to the search bar, select the Performance filter.

  3. Select the Advanced Action Listing report.

  4. Filter for the data you want to view. Select Apply when you have your filters in place.

    • View the Filter reference for more information.

  5. View the table for your data.

    • See the Report table reference table below for more information on the report's table columns.

  6. You can[Pin],[Schedule],[Download], or[Export] the report using the buttons in the top right corner of the screen.

Filter reference
Filter
Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Action Type

Search for specific action types, like sales.

Network

Manage where the data came from.

Deal

Input the deal for which you want to see data.

Campaign ID

Filter for a specific campaign by its impact.com-assigned unique identifier.

Campaign Status

Filter by the current status of the campaign:

  • Active: The campaign is currently running and accepting partners.

  • Completed: The campaign has ended.

  • Declined_Vendor: The vendor declined the invitation to fund the campaign.

  • Draft: The campaign is being set up and is not yet live.

  • Live: The campaign is approved and running.

  • Pending: The campaign is awaiting approval.

  • Pending_Vendor: The campaign is awaiting vendor acceptance.

Channel

Filter by the marketing channel that drove the action. The channels you see depend on your program configuration.

Creator

Filter by the specific creators for which you want to see data.

Internal ID

Filter for a specific campaign by your internal identifier for the campaign.

Partner

Select the partners for which you want to see data.

Creator Campaign

Filter by the Creator campaign for which you want to see data.

Performance Campaign

Filter by the Performance campaign for which you want to see data.

Product Boost Campaign

Filter by the Product Boost campaign for which you want to see data.

Post Type

Filter by the type of partner post that drove the action (e.g. Facebook Post, Instagram Post).

Social Platform

Filter by the social platform on which the action originated (e.g. Instagram, Facebook).

Action Id

If you want to look up a specific action by its action ID, enter that here.

Action Status

Filter for actions at a specific stage in the approval process.

OID

Similar to the action ID, search for a specific action by its order ID.

Relationship Type

Manage what kind of partners you want to view, such as direct partners.

Event Type

Formerly known as action trackers, select which event type you have set up that you want to review.

Insertion Order

View actions that are the result of a particular template term.

Referral Type

Select the conversion type that you want to view.

Customer Id

Enter specific customer IDs of the customers you want to view purchasing trends for.

Promo Code

Select the promo codes for which you want to view data.

Category

Filter by the product category for which event types are set up.

Ad Type

Manage which kind of ads you want more information on.

Ad

Select the specific ads you want data on.

Shared Id

Filter for actions with a particular shared ID.

Group

Select which groups of partners you want to view.

Currency

Choose which currency you want to see the data in.

Show

Add data from a large selection of choices. These data points will get added to the table as columns after you select Apply.

Show filter reference
  • These data points will get added to the table as columns after you select Apply.

Data point
Description

Contract Id

The unique identifier of the contract (formerly insertion order).

Seller Partner

The Seller program partner associated with the action.

Social Platform

The social platform on which the action originated.

Campaign Id

The unique identifier of the campaign associated with the action.

Invoice Date

The date on which the action was invoiced.

Creator Campaign

The Creator campaign associated with the action.

Performance Campaign

The Performance campaign associated with the action.

Product Boost Campaign

The Product Boost campaign associated with the action.

Campaign Status

The current status of the campaign (e.g. Active, Draft).

Internal Id

Your internal identifier for the campaign.

Date

The date on which the action was tracked. This filter shows the same date as the entry in the Action Date column.

Client Cost

If you are an agency, the amount charged to the client brand for this action.

Discount

The total discount applied to the action.

Partner Group

The partner groups in which the publisher is listed.

Insertion Order

Which contract (formerly insertion order) is associated with this action.

Action Batch Date

If the action was entered into impact.com via a batch file, the date on which that batch file was provided.

Batch ID

If the action was entered into impact.com via a batch file, the ID of that batch event.

Ad

Which ad drove the action.

Ad Placement

Where your ad was hosted when it referred a customer.

Conversion Country

Country determined by the user's IP address at the time of the conversion.

Ad Position

On which kind of screen the ad that referred the customer was placed.

Ad Rank

Where the ad that referred the customer ranks on search engine results pages.

Bonus Cost

If there is any performance bonus cost associated with the action, this filter will list that cost.

Business Region

In which geographical region your business operates.

Referral Business Region

In which geographical region the business that referred the customer operates.

Category

The kind of product(s) or service(s) for which you set up event types.

Subcategory

The product's/service's listed subcategory.

Channel

Which marketing channel drove the action.

Currency Exchange

Adding this filter will add the Original Currency, Original Currency Revenue, and Currency Exchange Rate columns to the report, showing you in what currency the action was driven.

Custom Total

If a different revenue number was reported to impact.com, this new number will be listed as the Custom Total for an action.

Customer Region

The region (or state) in which the customer resides.

Customer Country

The country in which the customer resides.

Customer City

The city in which the customer resides.

Customer Email

The customer's email address.

Customer Id

A unique ID for the customer.

Customer Status

The customer's Customer Status Mapping code for the action.

Date 1-10

If you passed a separate datetime along with this action, that will appear here.

Disposition Status

If you have custom disposition codes set up and passed them alongside this action, the code will appear if you enable this filter.

Hear About Us

If the customer was asked how they learned about your brand and that data was passed to impact.com, the result of that question will appear.

Click ID

Filter by the unique identifier of the click you want to view.

Landing Page URL

To which URL the customer was referred when they clicked through the ad.

Line of Business

If you have multiple "kinds" of product groupings (e.g., experiences and dining) and that information is passed to impact.com during a conversion, that data will appear.

Referral Line of Business

If the referring partner has multiple "kinds" of product groupings (e.g., experiences and dining) and that information is passed to impact.com during a conversion, that data will appear.

Locking Date

The action's locking date. After this date, the action can no longer be modified or reversed.

Modification Date

If the action was modified (but not reversed), the date on which this modification happened will appear.

Modification Reason

If the action was modified (but not reversed), the reason for the modification will appear.

Money 1-3

If you passed a separate money value along with this action, that will appear here. The value of this money will be converted to whatever Currency you select in the filters at the top of the report.

Numeric 1-10

If you passed a separate numeric value along with this action, that will appear here.

Notes

If you added any notes to this action, they will appear here.

Order Promo Code Description

If the action includes a promo code used by the customer, the promo code's description will appear.

Original Payout

If the current payout for the action differs from the original payout (e.g., due to a payout adjustment outlined in your contract with the winning partner), that original payout will appear here.

Original Revenue

If the current revenue for the action differs from the original payout (e.g., due to a promotion you are currently running), that original revenue will appear here.

Payment Type

How the customer paid for their order.

Postcode

The postcode in which the customer generated the action.

Property

Which partner media property referred the customer to generate the action.

Rebate

If a rebate is available for the customer to use, that rebate amount will appear.

Redirect Rule ID

If a blocking or redirect rule affected the customer's referral journey, the ID of the responsible rule will appear.

Redirect Rule

If a blocking or redirect rule affected the customer's referral journey, the rule responsible will appear.

Referral Date

The date on which the partner drove a customer referral.

Referral Param 1-4

If the partner added a Param parameter (similar to a Shared ID), that parameter value will appear.

Referral Partner Property

Which partner media property referred the customer to generate the action.

Referral Traffic Source

The referring ad that generated the click action.

Referral Traffic Type

The kind of traffic that generated the click action.

Referral Type

The kind of referral that generated the action.

Relationship Type

Your current relationship status with the partner that drove the action.

Scheduled Clearing Date

The scheduled payout date for the action. This is the date on which the partner will be paid for driving the action.

Shipping

The shipping cost associated with the order.

Site Category

What type of site referred the customer.

Site Version

The edition of the site that referred the customer.

Status Detail

If the action was reversed, the reason you provided for the reversal.

Text 1-25

If you passed a separate text/string value along with this action, that will appear here.

Property Type

What kind of media property is associated with the action.

Property Name

The name of the media property associated with the action.

Property Id

The ID of the media property associated with the action.

Device

From which type of device the customer generated the action.

Actual Clearing Date

If the payout scheduling date for the action was changed, the new clearing date will appear.

Location

From where the customer generated the action.

Click to Action Time

The time (in seconds) a customer took from initially clicking through the ad to when they generated the action.

Location Name

The name of the location from where the customer generated the action.

Location Id

The ID of the location from where the customer generated the action.

Location Type

The kind of location from where the customer generated the action.

MP Value 1-3

If you assigned a separate ID to the partner that drove the action, that ID will appear.

Media Property Id

The unique identifier of the partner web property associated with the click.

Media Property Name Historic

The previous name of the partner web property associated with the click. (e.g., Twitter/X, Musical.ly, YouTube.)

Media Property Name Current

The name of the partner web property currently associated with the click. (e.g, Twitter/X, TikTok, YouTube.)

Media Property Type Historic

The previous type of partner web property associated with the click. (e.g., Website, Social.)

Media Property Type Current

The type of partner web property currently associated with the click. (e.g., Website, Social.)

IP Address

The IP address of the device from which the customer generated the action.

Creation Date

The date on which the action record was created in impact.com.

Date of Entry

The date on which the action was entered into the system.

Table reference
  • Select [Columns] to add additional columns to the table.

Column
Description

Action Date

Date (and time) when the action was recorded.

Action ID

Unique impact.com ID for the action.

OID

Unique OID (Order ID) for the action.

Status

Status of the action: Approved, Pending, N/A, or Reversed.

Revenue

Amount of revenue generated by this action.

Action Cost

Cost of the action. The sum of the action cost is rounded to two decimal places (e.g., a commission of $0.0245 becomes an Action Cost of $0.02).

Rate

Percentage rate determined by revenue total and action costs.

Client Cost

Reflects the exact, unrounded commission total.

Promo Code

If a promo code is used, it's listed here.

Partner

Specifies the partner which drove the action: partner, source, or unidentified.

Partner ID

Unique ID for the partner (partner, source, or unidentified).

Event Type

A tracking method that is applied to a defined action.

Event Type ID

The tracking method ID that is applied to a defined action.

Referring URL

The URL a consumer came from.

SubID 1-3

Shows the SubID 1-3, if used for this action.

Shared ID

Shows the Shared ID, if used for this action.

Referral ID

The ID used to tie the referral back to the partner.

Indirect Tax

Tax incurred indirectly on goods and services.

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