# Performance by Day by Customer Status Report
Take the PXA course
The *Performance by Day Customer Status* report is the product of combining the [Performance by Day](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-day-report) and [New vs. Return Customer Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report). With this report, you can see the day-to-day action performance breakdown, separated by how you define customer status and have that status reported back to impact.com.
Learn how to find out [what your customer status mapping codes are](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report).
#### Manage the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select **Performance by Day by Customer Status Report**.
4. Below *Performance by Day by Customer Status Report*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View the *Filter reference* table below for more information.
* You can use the icons at the top-right of the page to  **pin**,  [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report),  **download** (in PDF, Excel, or CSV format), or [export the report](https://integrations.impact.com/impact-brand/reference/export-reports)  (via API).
**Access the report data**
You can view the report data as a trend graph or table and compare certain metrics.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the  trend,  bar, and  treemap views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the  **\[Columns]** icon at the top-right of the report.
{% endtab %}
{% endtabs %}
Filter reference
| Filter | Description |
| -------------- | ---------------------------------------------------------------------------------------------------------------------- |
| Date Range | You can pull a maximum of **366 days** of data. |
| Network | Filter by data source. |
| Partner | Pick the partner(s) for whom you want to see driven action data. |
| Action Tracker | Set the event type (formerly, *action tracker*) for which you want to see tracked action data. |
| Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |
**Show**
Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg) **\[Search]**.
**Data points explained**
| Data point | Description |
| --------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Cost-per-click (CPC) Quantity | The earnings by the individual clicks your traffic creates. Learn more about how [CPC ](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/cost-per-click-v1-and-pending-clicks-explained)works. |
| Cost per Action (CPA) | Total **Cost of Actions** divided by number of actions. |
| Cost per Action (CPA) - Event Type | Total **Cost of Actions** divided by number of actions by event type. |
| Return on Investment (ROI) | This number represents **Revenue** divided by **Total Business Cost**. |
| Return on Investment (ROI) - Event Type | This number represents **Revenue** divided by **Total Business Cost** by event type. |
| Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. |
| Average Order Value (AOV) - Event Type | The total revenue of sale actions divided by the number of sale actions by event type. |
| Action Confirmed - Event Type | The number of conversions that have [locked](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) for this event type over the chosen time period by event type. |
| Action Open | The number of conversions that are [pending](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period. |
| Actions Open - Event Type | The number of conversions that are [pending](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period by event type. |
| Actions - Event Type | The number of conversions for this event type over the chosen time period by event type. |
| Action Confirmed | The number of conversions that have [locked](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period. |
| Action Confirmed - Event Type | The number of conversions that have [locked](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period by event type. |
| Margin | This number represents **Revenue** minus **Goods Cost**. |
| Margin - Event Type | This number represents **Revenue** minus **Goods Cost** by event type. |
| Total Business Cost | The total **Cost of Goods** plus **Total Cost**. |
| Total Business Cost - Event Type | The total **Cost of Goods** plus **Total Cost** by event type. |
| Discount | The discounted amount captured at conversion. |
| Discount Event Type | The discounted amount captured at conversion by event type. |
| Goods Cost | The total cost of products in the basket captured at conversion. |
| Goods Cost - Event Type | The total cost of products in the basket captured at conversion by event type. |
| Revenue - Event Type | The total revenue per by event type. |
| Reversed Revenue | The total revenue of **Reversed Actions**. |
| Reversed Revenue - Event Type | The total revenue of **Reversed Actions** by event type. |
| Reversed Actions | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) across your program. |
| Reversed Actions - Event Type | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) by event type. |
| Reversed Action Cost | The total **Action Cost** of **Reversed Actions**. |
| Reversed Action Cost - Event Type | The total **Action Cost** of **Reversed Actions** by event type. |
| Reversal Rate (RR) | The number of reversals divided by the number of **Total Actions**. |
| Reversal Rate (RR) - Event Typ | The number of reversals divided by the number of **Total Actions** by event type. |
Report data column reference
| Column | Description |
| --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date | A specific date. All data for a particular row was generated on this date. |
| Customer Status | The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your [customer status](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report) mapping codes are. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular day. This number excludes any reversed conversions. |
| Revenue | The total revenue of all driven actions for this contract within the date range. |
| Action Cost | The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions. |
| Click Cost | The aggregated value of the amount due to partners for driving clicks. |
