# Performance by Ad / Partner / Date Report
The *Performance by Ad / Partner / Date* report shows you a wide range of performance data relating to a specific ad, partner, and date. KPIs, like actions, clicks, and more, can all be found here.
#### Manage the report
1. From the left navigation bar, select  \[Engage] → **Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select **Performance by Ad/Partner/Date**.
4. Below *Performance by Ad / Partner / Date*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View the *Filter reference* table below for more information.
* You can use the icons at the top-right of the page to  **pin**,  [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report),  **download** (in PDF, Excel, or CSV format), or [export the report](https://integrations.impact.com/impact-brand/reference/export-reports)  (via API).
#### Access the report data
You can view the report data as a trend graph or table and compare certain metrics.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the  **\[Columns]** icon at the top-right of the report.
{% endtab %}
{% endtabs %}
Filter reference
| Filter | Description |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range | You can pull a maximum of **366 days** of data. |
| Network | Filter by data source. |
| Partner | Select for which partner you want to view performance data. |
| Event Type | Select the event type for which you want to view data, such as an online sales or lead. |
| Ad Type | Filter data by one or all of the [types of ads](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/introduction-to-asset-types). |
| Group | Filter data by [partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups). |
| Show | Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. |
Report data column reference
| Column | Description |
| ------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Ad Name | The name of the ad on which the data is based. |
| Ad ID | The unique identifier of the ad on which the data is based. |
| Ad Type | The [category of ad](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/introduction-to-asset-types) (E.g., Banner, Online Tracking Link, Promo Code). |
| Landing Page | The URL to which the ad directs. |
| Impressions | The number of audience members that viewed content. |
| Clicks | The total number of link clicks that took the partners' audience from the ad to your landing page. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions. |
| Revenue | This is the total amount of sales partners have generated for you from conversions for a particular ad. |
| Action Cost | The total aggregated cost associated with driving the sale. |
| Click Cost | The aggregated value of the amount due to partners for driving clicks. |
| Total Cost | The total amount paid out for this contract over the selected period, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. |
| CPC | The Cost Per Click. The total cost divided by the total number of clicks. |
