# Performance by Mobile App Report The *Performance by Mobile App* report shows you a wide range of performance data broken down by mobile app. KPIs, like clicks, actions, revenue, and more, can all be found here. #### Manage the report 1. From the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage]** → **Reports → More Reports**. 2. Under *More Reports*, select **Performance** as the filter next to the search bar. 3. Select [Performance by Mobile App](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=att_adv_performance_by_mobile_app_pm_only).
4. Below *Performance by Mobile App*, you can filter for the data you want to view. Select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]** when you have the filters in place that you want. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to ![](/files/3bSKzWgllkH16JDwFmsr) **pin**, ![](/files/f5aB8af2pBXEG8l17bH3) [schedule](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md), ![](/files/VOFFXKeXnxheurGOI7mp) **download** (in PDF, Excel, or CSV format), or ![](/files/yQ3oxbymhhIwru4IrRiI) [export the report](https://integrations.impact.com/impact-brand/reference/export-reports) (via API). #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](/files/2UBIaZ4rC68uB64ftE82) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *mobile app* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected apps over the selected date range. 1. Select the specific metric from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** in the trend graph. 2. Select the empty checkbox next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Platform | Filter by performance data by source. | | Mobile App | Select which mobile app for which you want to view performance data. | | Partner | Select which partners for which you want to view performance data. | | Group | Filter data by [partner groups](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md). | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | | Show | Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. | **Data points explained** | Data point | Description | | -------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Network | A [third-party network](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/configure-affiliate-networks-for-deduplication.md) that won actions during the period specified for this report. | | Cost per Action (CPA) | Total **Cost of Actions** divided by number of actions. | | Return on Investment (ROI) | This number represents **Revenue** divided by **Total Business Cost**. | | Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. | | Margin | This number represents **Revenue** minus **Goods Cost**. | | Total Business Cost | The total **Cost of Goods** plus **Total Cost**. | | Discount | The discounted amount captured at conversion. | | Client Cost | **Client Cost** charged by an Agency plus **Total Cost**. | | Discount Rate | The percentage discount calculated as **Discount** divided by **Revenue**. | | Item Count | The number of products in the basket captured at conversion. | | Goods Cost | The total cost of products in the basket captured at conversion. | | Reversed Revenue | The total revenue of **Reversed Actions**. | | Reversed Actions | The number of conversions that have been [reversed](/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions.md) across your program. | | Reversed Action Cost | The total **Action Cost** of **Reversed Actions**. | | Reversal Rate | The number of reversals divided by the number of **Total Actions**. | | Raw Clicks | The total number of clicks tracked. | | Open-Ended Actions | The total number of [*pending*](/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance.md) actions. | | Confirmed Actions | The total number of [*approved*](/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance.md) actions. | | Answered Calls | The number of tracked phone calls with a `CallStatus` of `ANSWERED`. |
Report data column reference | | | | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------- | | **Column** | **Description** | | Mobile App | The name of the mobile app event that you are tracking. I.e., ACME Anvils (Android) and ACME Anvils (iOs) | | Clicks | The total number of clicks that took the partners' audience to your mobile app. | | Actions | The total number of conversions tracked for a particular mobile app. This number excludes any reversed conversions. | | Revenue | This is the total amount of sales partners have generated for you from conversions for a particular mobile app. | | Action Cost | The total aggregated cost associated with driving the sale by the mobile app. | | Click Cost | The aggregated value of the amount due to partners for driving clicks. | | Total Cost | The total amount paid out for this mobile app over the selected period, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. |
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