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Filter data by when it was created. You can also compare two periods of time against each other.
You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting ![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.
If you want to pull more than 366 days of data, you will need to create multiple reports.
| | Network | Filter by data source. | | Category list | Limit product data shown by their category list(s). | | Partner | Select which partner(s) for which you want to view data. | | Category | Limit which products you view by what kind of product they are (e.g., Shoes). | | Action Tracker | Now known as *Event Types*. View products that were sold and tracked by a specific event type tracker. | | Group | Filter data by [partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups). | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | **Show** Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. | Data point | Description | | --------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Category list | Limit product you view by what category list(s) they are on. | | Partner | Select which partners for which you want to view data. | | Platform | Select 1, multiple, or all social platform(s) for which you want to see data. | | Catalog Subcategory | The sub-category in which the item was placed in a product catalog. | | Manufacturer | The company who made the product. | | Order SKU Info | This is the stock-keeping-unit of the product that was sold. | | Actions | An event that is tracked. Examples of actions include clicks, sales, leads, calls, page visits, downloads, dataposts, mobile app installs, and in-app events. | | Date |View your product sales data by date.
Product data will be split by each day on which a product was sold. This column is sortable.
| | Customer status | The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your [customer status](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report) mapping codes are. | | Actions - Event Type | The number of conversions generated for this event type. | | Action Cost | The total cost associated with driving the conversion. | | Cost per Action (CPA) | Total *Cost of Actions* divided by number of actions. | | Cost per Action (CPA) - Event Type | Total *Cost of Actions* divided by number of actions by event type. | | Return on Investment (ROI) | This number represents *Revenue* divided by *Total Business Cost*. | | Return on Investment (ROI) - Event Type | This number represents *Revenue* divided by *Total Business Cost* by event type. | | Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. | | Average Order Value (AOV) - Event Type | The total revenue of sale actions divided by the number of sale actions by event type. | | Margin | This number represents *Revenue* minus *Goods Cost*. | | Margin - Event Type | This number represents *Revenue* minus *Goods Cost* by event type. | | Total Business Cost | The total *Cost of Goods* plus *Total Cost*. | | Total Business Cost - Event Type | The total *Cost of Goods* plus *Total Cost* by event type. | | Goods Cost | The total cost of products in the basket captured at conversion. | | Goods Cost - Event Type | The total cost of products in the basket captured at conversion by event type. | | Revenue - Event Type | The total revenue per by event type. | | Reversed Revenue | The total revenue of *Reversed Actions*. | | Reversed Revenue - Event Type | The total revenue of *Reversed Actions* by event type. | | Reversed Actions | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) across your program. | | Reversed Actions - Event Type | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) by event type. | | Reversed Action Cost | The total *Action Cost* of *Reversed Actions*. | | Reversed Action Cost - Event Type | The total *Action Cost* of *Reversed Actions* by event type. | | Reversal Rate | The number of reversals divided by the number of *Total Actions*. | | RR (Reversal Rate) - Event Type | The number of reversals divided by the number of *Total Actions* by event type. | | Open-Ended Actions | The total number of [*pending*](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions. | | Confirmed Actions | The total number of [*approved*](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions. |