Performance by Day Report

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The Performance by Day report gives you a wide range of tracking data broken down by day, including actions, clicks, revenue, and other KPIs. Use it to track day-over-day trends, spot performance spikes or dips, and identify the days of the week or specific dates driving the most activity in your program.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.
2. Under More Reports, select Performance as the filter next to the search bar.
3. Select Performance by Day.

   
4. Filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.
   • You can use the icons at the top-right of the page to[Pin],[Schedule],[Download], or[Export] the report.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then choose a specific metric.
2. Alternate between the trend, bar, and treemap views by selecting the view icon.

   

Data table

Filter reference

Filter	Description
Date Range	You can pull a maximum of 366 days of data.
Network	Filter by data source.
Partner	Filter by the partner whose performance data you want to view.
Channel	Filter by the marketing channel that drove the action. The channels you see depend on your program configuration.
Group	Filter by Partner Group.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show	Add data from a large selection of choices. These data points will get added to the table under the graph after you select Apply.

Show filter reference

• These data points will get added to the table as columns after you select Apply.

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Gross Actions	The total number of actions (including Reversed Actions).
Gross Action Cost	The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.
Payable Clicks (CPCv2)	The number of unique clicks tracked, including clicks processed via CPCv2. Select the amount under Payable Clicks (CPCv2) to access the Payable Clicks Data report.
Sortable Date	Add this column to your report and you will be able to sort the column from earliest to latest date and vice versa.
CPA (Cost per Action)	Total Cost of Actions divided by number of actions.
Imported Cost	The Cost of Actions imported from third-party tracking systems.
Click Through Rate	The number of Clicks divided by the total number of Impressions.
Conversion Rate	The number of actions divided by the total number of clicks across your program.
ROAS (Return on Ad Spend)	This number represents Revenue divided by Total Cost.
ROI (Return on Investment)	This number represents Revenue divided by Total Business Cost.
AOV (Average Order Value)	The total revenue of sale actions divided by the number of sale actions.
Margin	This number represents Revenue minus Goods Cost.
Total Business Cost	The total Cost of Goods plus Total Cost.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount	The discounted amount captured at conversion.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Raw Impressions	The total number of times the ad was displayed on a user's screen.
Raw Clicks	The total number of clicks tracked.
Open-Ended Actions	The total number of pending actions.
Confirmed Actions	The total number of approved actions.
Gross Revenue	The total processing and locked Revenue plus Reversed Revenue.
Answered Calls	The number of tracked phone calls with a CallStatus of ANSWERED.
(Filter name) - Event Type	A breakdown of a metric by event type. For example, Actions - Online Sale shows the number of conversions generated specifically for the Online Sale event type.

Table reference

• Select [Columns] to add additional columns to the table.

Column	Description
Date	A specific date. All data for a particular row was generated on this date.
Partners	The number of partners that have agreed to the contract for that row. Select this number to see a breakdown of the performance by these partners on the selected day.
Impressions	The number of audience members that viewed content.
Clicks	The total number of link clicks that took the partners' audience to your landing page. Select this number to see a breakdown of the click data the selected day.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular day. This number excludes any reversed conversions.
Revenue	The total revenue of all driven actions for this contract within the date range.
Action Cost	The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Total Cost	The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
CPC	The Cost Per Click. The total cost divided by the total number of clicks.