> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-day-report.md).

# Performance by Day Report

<a href="https://pxa.impact.com/student/activity/1117602?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=opt-350&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

The *Performance by Day* report gives you a wide range of tracking data broken down by day, including actions, clicks, revenue, and other KPIs. Use it to track day-over-day trends, spot performance spikes or dips, and identify the days of the week or specific dates driving the most activity in your program.

## Manage the report

1. From the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage]** → **Reports** → **More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select [**Performance by Day**](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=att_adv_performance_by_day_pm_only).

   <div data-with-frame="true"><figure><img src="/files/l8jg49DJjn3YW5WVKa8T" alt="" width="563"><figcaption></figcaption></figure></div>
4. Filter for the data you want to view. Select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to![](/files/3bSKzWgllkH16JDwFmsr)**\[**[**Pin**](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/pin-a-report.md)**]**,![](/files/2Ghe91AcAOoF378v6fV3)**\[**[**Schedule**](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/schedule-reports.md)**]**,![](/files/VOFFXKeXnxheurGOI7mp)**\[**[**Download**](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/download-a-report.md)**]**, or![\[Export report\] vNext](https://help.impact.com/~gitbook/image?url=https%3A%2F%2Fpaligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com%2Fimpact%2Fattachments%2Ff01cdffa431a4d75ff09c130b66974d4-fd77f03a4c5618018e59013607ed56bc.svg\&width=300\&dpr=3\&quality=100\&sign=11f4a40e\&sv=2)**\[**[**Export**](https://integrations.impact.com/impact-brand/reference/export-reports)**]** the report.

## Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** in the upper-right corner, then choose a specific metric.
2. Alternate between the ![](/files/qOCNjCSc7M0ZoV0KHOpY) trend, ![](/files/VeEmPPNawXvBcpcL75gi) bar, and ![](/files/8AA3BOEALtNHaOpf2Gco) treemap views by selecting the view icon.

   <div data-with-frame="true"><figure><img src="/files/l8jg49DJjn3YW5WVKa8T" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](/files/2UBIaZ4rC68uB64ftE82) **\[Columns]** icon at the top-right of the report.

<div data-with-frame="true"><figure><img src="/files/R6gid8crVw5aQpRb1p4i" alt="" width="563"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>Filter reference</summary>

<table data-header-hidden="false" data-header-sticky><thead><tr><th>Filter</th><th>Description</th></tr></thead><tbody><tr><td>Date Range</td><td>You can pull a maximum of <strong>366 days</strong> of data.</td></tr><tr><td>Network</td><td>Filter by data source.</td></tr><tr><td>Partner</td><td>Filter by the partner whose performance data you want to view.</td></tr><tr><td>Channel</td><td>Filter by the marketing channel that drove the action. The channels you see depend on your program configuration.</td></tr><tr><td>Group</td><td>Filter by <a href="/pages/Vifs45qKLqzSox6N1IKl">Partner Group</a>.</td></tr><tr><td>Currency</td><td>Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.</td></tr><tr><td>Show</td><td>Add data from a large selection of choices. These data points will get added to the table under the graph after you select <strong>Apply</strong>.</td></tr></tbody></table>

</details>

<details>

<summary>Show filter reference</summary>

* These data points will get added to the table as columns after you select **Apply**.

<table data-header-hidden="false" data-header-sticky><thead><tr><th>Data point</th><th>Description</th></tr></thead><tbody><tr><td>Payable Clicks</td><td>The number of unique clicks tracked.</td></tr><tr><td>Gross Actions</td><td>The total number of actions (including <strong>Reversed Actions</strong>).</td></tr><tr><td>Gross Action Cost</td><td>The total cost of <strong>Locked</strong> and <strong>Open-Ended Actions</strong> plus <strong>Reversed Action Cost</strong>.</td></tr><tr><td>Payable Clicks (CPCv2)</td><td>The number of unique clicks tracked, including clicks processed via CPCv2. Select the amount under <em>Payable Clicks (CPCv2)</em> to access the <a href="/pages/QWEuwLtqfdkotaZJ0Vqn">Payable Clicks Data report</a>.</td></tr><tr><td>Sortable Date</td><td>Add this column to your report and you will be able to sort the column from earliest to latest date and vice versa.</td></tr><tr><td>CPA (Cost per Action)</td><td>Total <strong>Cost of Actions</strong> divided by number of actions.</td></tr><tr><td>Imported Cost</td><td>The <strong>Cost of Actions</strong> imported from third-party tracking systems.</td></tr><tr><td>Click Through Rate</td><td>The number of <strong>Clicks</strong> divided by the total number of <strong>Impressions</strong>.</td></tr><tr><td>Conversion Rate</td><td>The number of actions divided by the total number of clicks across your program.</td></tr><tr><td>ROAS (Return on Ad Spend)</td><td>This number represents <strong>Revenue</strong> divided by <strong>Total Cost</strong>.</td></tr><tr><td>ROI (Return on Investment)</td><td>This number represents <strong>Revenue</strong> divided by <strong>Total Business Cost</strong>.</td></tr><tr><td>AOV (Average Order Value)</td><td>The total revenue of sale actions divided by the number of sale actions.</td></tr><tr><td>Margin</td><td>This number represents <strong>Revenue</strong> minus <strong>Goods Cost</strong>.</td></tr><tr><td>Total Business Cost</td><td>The total <strong>Cost of Goods</strong> plus <strong>Total Cost</strong>.</td></tr><tr><td>Client Cost</td><td><strong>Client Cost</strong> charged by an Agency plus <strong>Total Cost</strong>.</td></tr><tr><td>Discount</td><td>The discounted amount captured at conversion.</td></tr><tr><td>Discount Rate</td><td>The percentage discount calculated as <strong>Discount</strong> divided by <strong>Revenue</strong>.</td></tr><tr><td>Item Count</td><td>The number of products in the basket captured at conversion.</td></tr><tr><td>Goods Cost</td><td>The total cost of products in the basket captured at conversion.</td></tr><tr><td>Reversed Actions</td><td>The number of conversions that have been <a href="/pages/nGM2KmaIIGfsMoGQxGYK">reversed</a> across your program.</td></tr><tr><td>Reversed Revenue</td><td>The total revenue of <strong>Reversed Actions</strong>.</td></tr><tr><td>Reversed Action Cost</td><td>The total <strong>Action Cost</strong> of <strong>Reversed Actions</strong>.</td></tr><tr><td>Reversal Rate</td><td>The number of reversals divided by the number of <strong>Total Actions</strong>.</td></tr><tr><td>Raw Impressions</td><td>The total number of times the ad was displayed on a user's screen.</td></tr><tr><td>Raw Clicks</td><td>The total number of clicks tracked.</td></tr><tr><td>Open-Ended Actions</td><td>The total number of <a href="/pages/muo8B9Nqor9UbGWeSoo2"><em>pending</em></a> actions.</td></tr><tr><td>Confirmed Actions</td><td>The total number of <a href="/pages/muo8B9Nqor9UbGWeSoo2"><em>approved</em></a> actions.</td></tr><tr><td>Gross Revenue</td><td>The total <em>processing</em> and <em>locked</em> <strong>Revenue</strong> plus <strong>Reversed Revenue</strong>.</td></tr><tr><td>Answered Calls</td><td>The number of tracked phone calls with a <code>CallStatus</code> of <code>ANSWERED</code>.</td></tr><tr><td> (Filter name) - Event Type</td><td>A breakdown of a metric by event type. For example, <em>Actions - Online Sale</em> shows the number of conversions generated specifically for the Online Sale event type.</td></tr></tbody></table>

</details>

<details>

<summary>Table reference</summary>

* Select ![](/files/2UBIaZ4rC68uB64ftE82) **\[Columns]** to add additional columns to the table.

<table data-header-hidden="false" data-header-sticky><thead><tr><th>Column</th><th>Description</th></tr></thead><tbody><tr><td>Date</td><td>A specific date. All data for a particular row was generated on this date.</td></tr><tr><td>Partners</td><td><p>The number of partners that have agreed to the contract for that row.</p><p>Select this number to see a breakdown of the performance by these partners on the selected day.</p></td></tr><tr><td>Impressions</td><td>The number of audience members that viewed content.</td></tr><tr><td>Clicks</td><td><p>The total number of link clicks that took the partners' audience to your landing page.</p><p>Select this number to see a breakdown of the click data the selected day.</p></td></tr><tr><td>Actions</td><td>The total number of conversions (sales, app installs, etc.) tracked for a particular day. This number excludes any reversed conversions.</td></tr><tr><td>Revenue</td><td>The total revenue of all driven actions for this contract within the date range.</td></tr><tr><td>Action Cost</td><td>The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.</td></tr><tr><td>Click Cost</td><td>The aggregated value of the amount due to partners for driving clicks.</td></tr><tr><td>Total Cost</td><td>The total amount paid out for this contract over the selected period, i.e., the sum of your <em>Action Cost</em>, <em>Click Cost</em>, and <em>Other Cost</em>.</td></tr><tr><td>CPC</td><td>The Cost Per Click. The total cost divided by the total number of clicks.</td></tr></tbody></table>

</details>


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