# New vs. Return Customer Report The *New vs. Return Customer* report will show you partner performance data aggregated by customer status (e.g., *Returning*). You can use this report to view what kind of traffic specific partners are most commonly driving. For impact.com to tell you which customers are new, returning, or re-engaging with you, you will need to pass the `CustomerStatus` parameter to impact.com. Keep in mind that you do not need to have custom code mapping set up to be passing the necessary parameter. To view the `CustomerStatus` code mapping for a specific program, refer to the following steps: 1. From the top navigation bar, select ![](/files/2qeX6EqajzdOPiwzfeV5) **\[User profile] → Settings**. 2. On the right, under *Tracking*, select **Event Types**. 3. Find the event type for which you want to view code mapping, then select ![](/files/rBkxBrqMl1l5VXLGwaXU) **\[More] → View/Edit**. 4. Select **Show advanced settings**. 5. Select ![](/files/OoA2qxPalfCYKZvmxuU6) **\[Toggle on]** **Customer Status Mapping**. 6. View your Customer Status Mapping codes, then select **Cancel**.

Do not change your Customer Status Mapping! Doing so may break your integration. If you want to change your Customer Status Mapping codes, reach out to your CSM or contact support.

#### Manage the report 1. From the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage] →** **Reports → More Reports**. 2. In the *Name* field, search for `New vs Return Customer`, then press **Enter**. 3. Under the filters, in the *Name* column, select **New vs. Return Customer** and open the report. 4. Select the filters you want to use, then select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]**. * View the *Filter reference* for more information on the filters. * You can [save](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/save-reports.md), ![](/files/Y1L1Bm97Ik4diNXdBswW) [schedule](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/manage-reports.md), or ![](/files/YNFuiWg9rNVuvXKMuohH) [download](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/download-a-report.md) any report views you create here. * See the *Table reference* for more information on the table columns.
Filter reference | | | | -------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Filter** | **Description** | | Date Range | Filter data by when it was created. You can also compare two periods of time against each other. | | Partner | Select for which partners you want to see data. | | Partner Country | Pick for which partner countries you want to view data. | | Customer Status New |

Enter the new CustomerStatus codes, separated by commas, that you want to view data for.

View the instructions to learn where find your CustomerStatus codes.

| | Customer Status Return |

Enter the return CustomerStatus codes, separated by commas, that you want to view data for. You are not required to add a value for all listed types (Return, Existing, Repeat), but any values you do add in this filter must be for those types.

View the instructions to learn where find your CustomerStatus codes.

| | Customer Status Re-Engaged |

Enter the re-engaged CustomerStatus codes, separated by commas, that you want to view data for.

View the instructions to learn where find your CustomerStatus codes.

| | Action Type | Select for which action type you want to view data. | | Event Type | Choose which event type you want to view data for. | | Group | Choose for which partner groups you want to view data. | | Country | Choose for which customer country you want to view data. | | Currency | Choose for which currency you want to view data. | | Show | Add data from a selection of choices. These data points will get added to the table report after you select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]**. |
Table reference | | | | ---------------------- | ------------------------------------------------------------- | | **Table Column** | **Description** | | Partner | The name of the partner that drove data for a particular row. | | New Actions | The number of new actions driven in the date range. | | Return Actions | The number of return actions driven in the date range. | | Re-Engaged Actions | The number of re-engaged actions driven in a date range. | | New Action Cost | How much driving the new actions costs. | | Return Action Cost | How much driving the return actions costs. | | Re-Engaged Action Cost | How much driving the re-engaged actions costs. | | New Revenue | The amount of money brought in by new actions. | | Return Revenue | The amount of money brought in by return actions. | | Re-Engaged Revenue | The amount of money brought in by re-engaged actions. |
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