# Performance by Partner Group Report The *Performance by Partner Group* report shows you a wide range of performance data broken down by partner groups. KPIs, like clicks, actions, revenue, and more, can all be found here. #### Manage the report 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Reports → More Reports**. 2. Under *More Reports*, select **Performance** as the filter next to the search bar. 3. Select [Performance by Partner Group](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=att_adv_performance_by_mp_group).
4. Below *Performance by Partner Group*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5ae35f9d2ff08496e254620e601d52ceffd9391a%2Fad91577d3ed687f56c0f5bb06cff853eea7a8162dcf69f5dc9eb6088f9057d62.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-7070e72a8d497ffde3602091fa48633d850d0a43%2Ff493360e9d7b38e0cff201cc5a573d136b9f843ef66f900b7339cef47feb6bf4.svg?alt=media) [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report), ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-de3058ae3a3c86b169bc08341fbcc556bbc756fa%2Fd42a12155a89473d2208a78afa2273542e3df8bf59e67efb0d4d5984158d06a6.svg?alt=media) **download** (in PDF, Excel, or CSV format), or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-cddef884118aba07b948f12010ec2bca2e7109da%2F145c681ec729271ee161a787e0a28a9bf4c599d8a4cb3d5dc1a24062252a81e9.svg?alt=media) [export](https://integrations.impact.com/impact-brand/reference/export-reports) the report via API. #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *Partner Groups* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected partner groups over the selected date range. 1. Select the specific metric from the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph. 2. Select the empty checkbox next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Network | Filter by data source. | | Group | Filter data by [partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups). | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. **Show** | Column | Description | | --------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Payable Clicks | The number of unique clicks tracked. | | Partner |

The name of a partner to which the performance data belongs.

Select this filter to view a breakdown of data for individual partners of each partner group.

| | Date Joined | The specific dates a partner joined. All data for a particular row was generated on this date. | | Date | The specific date. All data for a particular row was generated on this date for partners. | | Network | A [third-party network](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/configure-affiliate-networks-for-deduplication) that won actions during the period specified for this report. | | Actions - Event Type | The number of conversions generated for this event type. | | Action Cost - Event Type | The total cost associated with driving the conversions for this event type. | | Gross Actions - Event Type | The total number of actions (including *Reversed Actions*) by event type. | | Gross Action Costs - Event Type | The total cost of *Locked* and *Open-Ended Actions* plus *Reversed Action Cost* by event type. | | Gross Revenue - Event Type | The total processing and locked *Revenue* plus *Reversed Revenue* by event type. | | Cost per Action (CPA) | Total *Cost of Actions* divided by number of actions. | | Cost per Action (CPA) - Event Type | Total *Cost of Actions* divided by number of actions by event type. | | Click Through Rate | The number of *Clicks* divided by the total number of *Impressions*. | | Conversion Rate | The number of actions divided by the total number of clicks across your program. | | Conversion Rate - Event Type | The number of actions divided by the total number of clicks for this event type. | | Return on Ad Spend (ROAS) | This number represents *Revenue* divided by *Total Cost*. | | Return on Ad Spend (ROAS) - Event Type | This number represents *Revenue* divided by *Total Cost* by event type. | | Return on Investment (ROI) | This number represents *Revenue* divided by *Total Business Cost*. | | Return on Investment (ROI) - Event Type | This number represents *Revenue* divided by *Total Business Cost* by event type. | | Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. | | Average Order Value (AOV) - Event Type | The total revenue of sale actions divided by the number of sale actions by event type. | | Margin | This number represents *Revenue* minus *Goods Cost*. | | Margin - Event Type | This number represents *Revenue* minus *Goods Cost* by event type. | | Total Business Cost | The total *Cost of Goods* plus *Total Cost*. | | Total Business Cost - Event Type | The total *Cost of Goods* plus *Total Cost* by event type. | | Discount | The discounted amount captured at conversion. | | Client Cost | *Client Cost* charged by an Agency plus *Total Cost*. | | Discount Rate | The percentage discount calculated as *Discount* divided by *Revenue*. | | Discount Rate - Event Type | The percentage discount calculated as *Discount* divided by *Revenue* by event type. | | Item Count | The number of products in the basket captured at conversion. | | Goods Cost | The total cost of products in the basket captured at conversion. | | Goods Cost - Event Type | The total cost of products in the basket captured at conversion by event type. | | Revenue - Event Type | The total revenue per by event type. | | Reversed Revenue | The total revenue of *Reversed Actions*. | | Reversed Revenue - Event Type | The total revenue of *Reversed Actions* by event type. | | Reversed Actions | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) across your program. | | Reversed Actions - Event Type | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) by event type. | | Reversed Action Cost | The total *Action Cost* of *Reversed Actions*. | | Reversed Action Cost - Event Type | The total *Action Cost* of *Reversed Actions* by event type. | | Reversal Rate | The number of reversals divided by the number of *Total Actions*. | | Reversal Rate - Event Type | The number of reversals divided by the number of *Total Actions* by event type. | | Raw Impressions | The total number of times the ad was displayed on a user's screen. | | Raw Clicks | The total number of clicks tracked. | | Open-Ended Actions | The total number of [*pending*](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions. | | Open-Ended Actions - Event Type | The total number of *pending* actions by event type. | | Confirmed Actions | The total number of [*approved*](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions. | | Confirmed Actions - Event Type | The total number of *approved* actions by event type. | | Answered Calls | The number of tracked phone calls with a `CallStatus` of `ANSWERED`. |
Report data column reference | | | | ---------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Column** | **Description** | | Group | A list of the names of different partner groups you have set up. | | # of Partners (number of partners) |

The total number of partners in a partner group.

Select this number to see a breakdown of the performance by these partner groups for the selected period of time.

| | Impressions | The total number of audience members that viewed content. | | Clicks | The total number of link clicks that took the audience from the partner group to your landing page. | | Actions |

The total number of conversions (sales, app installs, etc.) tracked for a particular partner group. This number excludes any reversed conversions

Select this number to see an action listing of the performance data for this row's partner group over the selected time period.

| | Revenue | This is the total amount of sales partners have generated for you from conversions for a particular partner group. | | Action Cost | The amount of compensation paid to partners associated with a specific partner group for driving the traffic that resulted in conversions. | | Click Cost | The aggregated value of the amount due to partners for driving clicks. | | Other Cost | Additional costs associated with performance bonuses, make-good payments, and placement fees. | | Total Cost | The total amount paid out to this partner group over the selected period, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. | | CPC | The Cost Per Click. The total cost divided by the total number of clicks. |