# Performance by Month Report
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The *Performance by Month* report shows you a wide range of tracking data broken down by month. KPIs, like actions, clicks, and more, can all be found here.
#### Manage the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select [Performance by Month](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=att_adv_performance_by_month_pm_only).
4. Below *Performance by Month*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View the *Filter reference table* below for more information.
* You can use the icons at the top-right of the page to  **pin**,  [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report),  **download** (in PDF, Excel, or CSV format), or [export the report](https://integrations.impact.com/impact-brand/reference/export-reports)  (via API).
#### Access the Data table
You can view the report data as a trend graph or table and compare certain metrics.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the  **\[Columns]** icon at the top-right of the report.
Filter reference
| Filter | Description |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Date Range | You can pull a maximum of **366 days** of data. |
| Network | Filter by data source. |
| Partner | Select which partners for which you want to view data. |
| Group | Filter data by [partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups). |
| Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |
**Show:** Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.
**Data points explained**
| Data point | Description |
| --------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Payable Clicks |
The number of unique clicks tracked, including clicks processed via CPCv2.
|
| Ad Version | The number of ad revisions since uploading the ad. |
| Actions - Event Type | The number of conversions generated for this event type. |
| Action Cost - Event Type | The total cost associated with driving the conversions for this event type. |
| Gross Actions | The total number of actions (including **Reversed Actions**). |
| Gross Actions - Event Type | The total number of actions (including **Reversed Actions**) by event type. |
| Gross Action Cost | The total cost of **Locked** and **Open-Ended Actions** plus **Reversed Action Cost**. |
| Gross Action Costs - Event Type | The total cost of **Locked** and **Open-Ended Actions** plus **Reversed Action Cost** by event type. |
| Network | A [third-party network](https://www.google.com/url?q=https://help.impact.com/en/support/solutions/articles/48001233091-configure-networks-for-cross-channel-performance-insights\&sa=D\&source=editors\&ust=1635514858053000\&usg=AOvVaw3ZeQQC49BeWULanbqz58LP&) that won actions during the period specified for this report. |
| Cost per Action (CPA) | Total **Cost of Actions** divided by number of actions. |
| Cost per Action (CPA) - Event Type | Total **Cost of Actions** divided by number of actions by event type. |
| Imported Cost | The **Cost of Actions** imported from third-party tracking systems. |
| Click Through Rate | The number of **Clicks** divided by the total number of **Impressions**. |
| Conversion Rate | The number of actions divided by the total number of clicks across your programe. |
| Conversion Rate - Event Type | The number of actions divided by the total number of clicks for this event type. |
| Return on Ad Spend (ROAS) | This number represents **Revenue** divided by **Total Cost**. |
| Return on Ad Spend (ROAS) - Event Type | This number represents **Revenue** divided by **Total Cost** by event type. |
| Return on Investment (ROI) | This number represents **Revenue** divided by **Total Business Cost**. |
| Return on Investment (ROI) - Event Type | This number represents **Revenue** divided by **Total Business Cost** by event type. |
| Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. |
| Average Order Value (AOV) - Event Type | The total revenue of sale actions divided by the number of sale actions by event type. |
| Margin | This number represents **Revenue** minus **Goods Cost**. |
| Margin - Event Type | This number represents **Revenue** minus **Goods Cost** by event type. |
| Total Business Cost | The total **Cost of Goods** plus **Total Cost**. |
| Total Business Cost - Event Type | The total **Cost of Goods** plus **Total Cost** by event type. |
| Discount | The discounted amount captured at conversion. |
| Client Cost | **Client Cost** charged by an Agency plus **Total Cost**. |
| Discount Rate | The percentage discount calculated as **Discount** divided by **Revenue**. |
| Discount Rate - Event Type | The percentage discount calculated as **Discount** divided by **Revenue** by event type. |
| Item Count | The number of products in the basket captured at conversion. |
| Goods Cost | The total cost of products in the basket captured at conversion. |
| Goods Cost - Event Type | The total cost of products in the basket captured at conversion by event type. |
| Revenue - Event Type | The total revenue per by event type. |
| Reversed Revenue | The total revenue of **Reversed Actions**. |
| Reversed Revenue - Event Type | The total revenue of **Reversed Actions** by event type. |
| Reversed Actions | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) across your program. |
| Reversed Actions - Event Type | The number of conversions that have been [reversed](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) by event type. |
| Reversed Action Cost | The total **Action Cost** of **Reversed Actions**. |
| Reversed Action Cost - Event Type | The total **Action Cost** of **Reversed Actions** by event type. |
| Reversal Rate | The number of reversals divided by the number of **Total Actions**. |
| Reversal Rate - Event Type | The number of reversals divided by the number of **Total Actions** by event type. |
| Raw Impressions | The total number of times the ad was displayed on a user's screen. |
| Raw Clicks | The total number of clicks tracked. |
| Open-Ended Actions | The total number of [*pending*](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions. |
| Open-Ended Actions - Event Type | The total number of *pending* actions by event type. |
| Confirmed Actions | The total number of [*approved*](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions. |
| Confirmed Actions - Event Type | The total number of *approved* actions by event type. |
| Gross Revenue | The total *processing* and *locked* **Revenue** plus **Reversed Revenue**. |
| Gross Revenue - Event Type | The total *processing* and *locked* **Revenue** plus **Reversed Revenue** by event type. |
| Answered Calls | The number of tracked phone calls with a `CallStatus` of `ANSWERED`. |
Report data column reference
| | |
| ----------- | ------------------------------------------------------------------------------------------------------------------------------------------ |
| **Column** | **Description** |
| Month | A specific month. All data for a particular row was generated this month. |
| Partners | The total number of partners for this date range. |
| Impressions | The number of audience members that viewed content. |
| Clicks | The total number of link clicks that took the partners' audience to your landing page. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular month. This number excludes any reversed conversions. |
| Revenue | The total revenue of all driven actions for this month within the selected month. |
| Action Cost | The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions. |
| Click Cost | The aggregated value of the amount due to partners for driving clicks. |
| Other Cost | Additional costs associated with performance bonuses, make-good payments, and placement fees. |
| Total Cost | The total amount paid out over the selected month, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. |
| CPC | The Cost Per Click. The total cost divided by the total number of clicks. |
