> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-hour-report.md).
# Performance by Hour Report
The *Performance by Hour* report shows you an hourly breakdown of performance data, like clicks and actions, for your program.
#### Manage the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select **Performance by Hour**.
4. Below *Performance by Hour*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View the *Filter reference* below for more information.
* You can use the icons at the top-right of the page to  **pin**,  [schedule](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md),  **download** (in PDF, Excel, or CSV format).
#### Access the report data
You can view the report data as a trend graph or table and compare certain metrics.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the  **\[Columns]** icon at the top-right of the report.
{% endtab %}
{% endtabs %}
Filter reference
| Filter | Description |
| ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range | You can pull a maximum of **1 day** of data. |
| Platform | Specify the source of your performance data. |
| Partner | Select for which partners you want to view performance data. |
| Event Type | Select one or mote event types to see revenue, actions, and action cost totals for the selected event types. |
| Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |
| Show | Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. |
**Data points explained**
| Data point | Description |
| ----------------------- | ------------------------------------------------------------------------------------------------------------------------ |
| Media | The source of performance data. |
| Payable Clicks | The number of unique clicks tracked. |
| Cost per Action (CPA) | Total **Cost of Actions** divided by number of actions. |
| Sales Info | Select this filter to add various sales metrics to the report, like the number of sales, sales revenue, sales cost, etc. |
| Lead Info | Select this filter to add various lead metrics to the report, like the number of leads, lead revenue, lead cost, etc. |
| Total Clicks | The total number of link clicks from the partners' audience. |
| Reversals | This metric shows the number of reversals per program in the chosen period. |
| Item Count | The number of products in the basket captured at conversion. |
| Conversion Rate Metrics | The number of actions divided by the total number of clicks across your program on this day. |
| Actions - Event Type | The number of conversions generated for this event type. |
| Revenue - Event Type | The total revenue per by event type. |
Report data column reference
| | |
| ----------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| **Column** | **Description** |
| Hour | A specific hour. All data for a particular row was generated during this hour within the selected day. |
| Clicks | The total number of tracking link clicks generated for this hour. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for the hour. This number excludes any reversed conversions for that hour. |
| Revenue | The total revenue of all driven actions for this hour. |
| Action Cost | The amount of compensation paid to partners for driving the traffic that resulted in conversions for that hour. |
| Click Cost | The aggregated value of the amount due to partners for driving clicks for this hour. |
| CPC | The Cost Per Click. The total cost divided by the total number of clicks for this hour. |
---
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