# Performance by Referring Domain Report for Partners The *Performance by Referring Domain* report breaks down which domains you are hosting ads on that are driving traffic as well as which domains are driving the most earnings for you. #### Manage the report 1. From the top navigation bar, select **Reports** → **More Reports**. 2. From the *Category* filter next to the search bar, select **Performance**. 3. Select [**Performance by Referring Domain**](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=partner_performance_by_ref_domain). * You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**.
4. Below the report title, filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have your filters in place. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fl76Cm4Sm6K1YmsvVmWh4%2FSchedule.svg?alt=media\&token=83896db1-b6fb-48a6-9df2-c0316f232c10) [**\[Schedule\]**](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/reporting-for-partners/report-management/schedule-a-report-as-a-partner),![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FBpPZfX04wzybg8RdvlJ9%2FDownload.svg?alt=media\&token=f12ad686-782d-4860-8b1a-b0fe189b1c77)**\[Download]** in PDF, Excel, or CSV format, or ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FyxY2hdErjaHBF1VAheTI%2FExport.svg?alt=media\&token=d11da699-ae22-4b4e-a3d0-c0f69c244e83) [**\[Export\]**](https://integrations.impact.com/impact-publisher/reference/export-reports) the report via API. #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FkvKkgk6kfhS6y2MwoYuH%2FLine.svg?alt=media\&token=4532b12e-094b-4fc3-ab48-502d3c7d1984) **\[Line]**, ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FCP912UAAVlfEZvXgKkRJ%2FBar.svg?alt=media\&token=cab2d805-288c-4d4d-968c-36cb62aa80a5) **\[Bar]**, and ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FFY8IAaV8Nin349o88JBE%2FTreemap.svg?alt=media\&token=6371cd82-5bbe-4dd7-8c4d-8b71d1b9319a) **\[Treemap]** views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *referring domain* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected referring domain over the selected date range. 1. Select the specific metric from the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph. 2. Select the empty ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FwFRc3qqfq6QHUVifMpvT%2Funchecked.png?alt=media\&token=d06c565a-adb0-44a1-a124-0943da242075) **\[Checkbox]** next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | ---------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Program | Select the specific program(s) for which you want to see referring domain data. | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | | Show |

Add data from a selection of data points. These data points will get added to the table after you select [Search] vNext \[Search].

Data points

|
Column reference | Column | Description | | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Domain | View the referring web address for a particular row. If the column shows *No referring domain*, it could be due to any of the reasons listed in [this article](https://app.gitbook.com/s/wMLlMoFBtKJa8ptd3zaw/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/using-the-referring-url-parameter). | | Program Count | See the number of programs (formerly known as campaigns) that have referring domains on a particular domain. | | Impressions | The number of audience members that viewed content from a specific referring domain. | | Clicks | The total number of link clicks from a specific referring domain that took your audience to your partnered brand's landing page. | | Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular referring domain. This number excludes any reversed conversions. | | Sale Amount | This is the total amount of sales you have generated for your partnered brand from link clicks. | | Action Earnings | The amount of compensation you receive for driving the traffic from a referring domain that resulted in conversions. | | Click Cost | The aggregated value of the amount due to you for driving clicks. | | Total Earnings | See the total earnings (e.g., *Action Earnings* + *Click Cost* earnings + performance bonus + make goods) associated with all actions driven by a particular device. | | EPA | This metric shows you your earnings per action per program during the chosen period. | | EPC | View the earnings per click (EPC) associated with a particular referring domain. This amount is calculated by dividing the total action earnings by the total number of clicks. | | Conversion Rate | View Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. | | AOV |

The average order value associated with a referring domain.

AOV=Sale Amount divided by Actions.

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