# Performance by Promo Code Report for Partners

The *Performance by Promo Code* report shows you specific tracking data related to promo codes you've used to promote brands.

#### Manage the report

1. From the top navigation bar, select **Reports** → **More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.
3. Select [**Performance by Promo Code**](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=partner_performance_by_promo_code).

   * You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**.

   <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-96d2bae9e1eb64036927b1d53bb7b47d25cd703f%2F4b4e686e074428c103f74ff910e89ee4937afdb89c1dcf8954e8a349cd37e602.png?alt=media" alt=""><figcaption></figcaption></figure></div>
4. Below the report title, filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]** when you have your filters in place.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fl76Cm4Sm6K1YmsvVmWh4%2FSchedule.svg?alt=media\&token=83896db1-b6fb-48a6-9df2-c0316f232c10) [**\[Schedule\]**](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/reporting-for-partners/report-management/schedule-a-report-as-a-partner), ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FBpPZfX04wzybg8RdvlJ9%2FDownload.svg?alt=media\&token=f12ad686-782d-4860-8b1a-b0fe189b1c77) **\[Download]** in PDF, Excel, or CSV format, or ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FyxY2hdErjaHBF1VAheTI%2FExport.svg?alt=media\&token=d11da699-ae22-4b4e-a3d0-c0f69c244e83)[**\[Export\]**](https://integrations.impact.com/impact-publisher/reference/export-reports) the report via API.

#### Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-96d2bae9e1eb64036927b1d53bb7b47d25cd703f%2F4b4e686e074428c103f74ff910e89ee4937afdb89c1dcf8954e8a349cd37e602.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c9b6308e6b9b12c807c3f98cbcf3e2fd19810e7b%2F36314f13e1e0e1743984ee40315d419fcc3da945d6513b58597715e58935da86.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Comparison graph" %}
The comparison graph compares the *promo codes* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected promo codes over the selected date range.

1. Select the specific metric from the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-911fca2c75aa941556da93751169f9ba5f8b6db2%2Fb91d08edfa9672182846a5ad8eb9e2f0d211e59b7096788c451248d769752aff.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter                        | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Date Range                    | <p>Filter data by when it was created. You can also compare two periods of time against each other.<br></p><p>You can pull a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box]</strong> <strong>compare to {Previous year}</strong>.<br></p><p>If you want to pull more than 366 days of data, you will need to create multiple reports.</p>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Include/Exclude No Promo Code | Select whether you want to view data for actions where no promo code was used. By excluding actions with no promo codes, you can view a list with all promo code data (over the chosen date range).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Program                       | Select the specific program(s) for which you want to see promo code data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| Promo Code                    | Enter a specific promo code for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| Event Type                    | Select the event type for which you want to see data, such as online exclusively or leads.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| Currency                      | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Show                          | <p>Add data from a selection of data points. These data points will get added to the table after you select <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg" alt="[Search]"> <strong>\[Search]</strong>.<br><br><strong>Data points</strong></p><ul><li><strong>Sale Metrics:</strong> This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.</li><li><strong>Lead Metrics:</strong> This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).</li><li><strong>Call Metrics:</strong> This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.</li><li><strong>Mobile Install Metrics:</strong> This includes the number of mobile install actions and the earnings associated with those actions.</li><li><strong>Other Mobile Action Metrics:</strong> This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.</li><li><strong>Reversals:</strong> This metric shows the number of reversals per program in the chosen period.</li></ul> |

</details>

<details>

<summary>Report data column reference</summary>

| Column              | Description                                                                                                                                                                                                                                                                                        |
| ------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Promo Code          | This column displays the actual promo code.                                                                                                                                                                                                                                                        |
| Assigned            | See if you are exclusively assigned to the promo code.                                                                                                                                                                                                                                             |
| Program             | The name of the program to which this promo code data belongs.                                                                                                                                                                                                                                     |
| Event Type          | The type of action that was tracked. E.g., Online Sale/CPA, App Install, etc. associated with the promo code.                                                                                                                                                                                      |
| Actions             | <p>This metric shows you your earnings per conversion (sales, app installs, etc.) per promo code during the chosen date range.</p><p>Select this number to view an <a href="../advanced-action-listing-report-for-partners">action listing</a> with more information about the driven actions.</p> |
| Sale Amount         | This is the total amount of sales you have generated for your partnered brand from promo code sales.                                                                                                                                                                                               |
| Action Earnings     | The amount of compensation you receive for driving the traffic that resulted in conversions for the promo code.                                                                                                                                                                                    |
| Total Earnings      | See total earnings for your selected promo code(s) during the chosen months. This is all of the daily earnings from all of your programs with the chosen program(s).                                                                                                                               |
| Earnings Per Action | This metric shows you your earnings per per conversion (sales, app installs, etc.) per promo code during the chosen period.                                                                                                                                                                        |
| AOV                 | <p>The average order value associated with a promo code.</p><p>AOV=<em>Sale Amount</em> divided by <em>Actions</em>.</p>                                                                                                                                                                           |

</details>
