# Performance by Referral Type for Partners The *Performance by Referral Type* report shows performance data used to tie the referral back to the partner or media source. Referral type options include cookie, cookie view-through, fingerprint, fingerprint view-through, datapost, IP address, mobile, call, chained action, action inquiry, and promo code. #### Manage the report 1. From the top navigation bar, select **Reports** → **More Reports**. 2. From the *Category* filter next to the search bar, select **Performance**. 3. Select [Performance by Referral Type](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=partner_performance_by_referral_type). * You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**.
4. Below the report title, filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]** when you have your filters in place. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-7070e72a8d497ffde3602091fa48633d850d0a43%2Ff493360e9d7b38e0cff201cc5a573d136b9f843ef66f900b7339cef47feb6bf4.svg?alt=media) [**\[Schedule\]**](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/reporting-for-partners/report-management/schedule-a-report-as-a-partner), ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-de3058ae3a3c86b169bc08341fbcc556bbc756fa%2Fd42a12155a89473d2208a78afa2273542e3df8bf59e67efb0d4d5984158d06a6.svg?alt=media) **\[Download]** in PDF, Excel, or CSV format, or ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-cddef884118aba07b948f12010ec2bca2e7109da%2F145c681ec729271ee161a787e0a28a9bf4c599d8a4cb3d5dc1a24062252a81e9.svg?alt=media) [**\[Export\]**](https://integrations.impact.com/impact-publisher/reference/export-reports) the report via API. #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *referral type* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected referral type over the chosen date range 1. Select the specific metric from the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph. 2. Select the empty checkbox next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | ------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Program | Select the specific program(s) for which you want to see referral type performance data. | | Referral Type | Filter performance data by the method used to tie the referral back to the partner or media source. | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | | Show |

Add data from a selection of data points. These data points will get added to the table after you select [Search] \[Search].


Data points

|
Report data column reference | Column | Description | | --------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Referral Type | The method used to tie the referral back to the partner or media source. | | Actions |

The total number of conversions (sales, app installs, etc.) tracked for a particular referral type over the chosen date period. This number excludes any reversed conversions.

Select the number of actions to view an action listing for this referral type over the chosen time period.

| | Sale Amount | This is the total amount of revenue you have generated for your partnered brand from conversions. | | Action Earnings | The amount of compensation you receive for driving the traffic from a referral type that resulted in conversions. | | Total Earnings | This is the total compensation earned by referral type during the chosen time period. (e.g., action earnings + performance bonus) | | EPA | This metric shows you your earnings per action per referral type during the chosen period. | | AOV |

The average order value associated with a referral type.

AOV=Sale Amount divided by Actions.

|