# Performance by Ad Report for Partners The *Performance by Ad* report shows you a wide range of tracking data broken down by specific ads, e.g., online tracking links, banners, coupons, promo codes, etc. #### Manage the report 1. From the top navigation bar, select **Reports** → **More Reports**. 2. From the *Category* filter next to the search bar, select **Performance**. 3. Select **Performance by Ad**. * You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**. 4. Below the report title, filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have your filters in place. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-7070e72a8d497ffde3602091fa48633d850d0a43%2Ff493360e9d7b38e0cff201cc5a573d136b9f843ef66f900b7339cef47feb6bf4.svg?alt=media) [**\[Schedule\]**](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/reporting-for-partners/report-management/schedule-a-report-as-a-partner), ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-de3058ae3a3c86b169bc08341fbcc556bbc756fa%2Fd42a12155a89473d2208a78afa2273542e3df8bf59e67efb0d4d5984158d06a6.svg?alt=media) **\[Download]** in PDF, Excel, or CSV format, or ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-cddef884118aba07b948f12010ec2bca2e7109da%2F145c681ec729271ee161a787e0a28a9bf4c599d8a4cb3d5dc1a24062252a81e9.svg?alt=media) [**\[Export\]**](https://integrations.impact.com/impact-publisher/reference/export-reports) the report via API. #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. You can compare these trends provided in the detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *ads* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range. 1. Select the specific metric from the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph. 2. Select the empty checkbox next to the row in the data table for the ads you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | -------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Campaign (also known as program) | Select the specific program(s) for which you want to see performance data. | | Ad ID |

Filter ads according to a unique Ad ID.

Find a specific ad’s ID

  1. From the top navigation bar, select Content → Assets.

  2. Find and select the specific ad.

    • The ID is below the ad’s name.
| | Ad Type | Filter ads according to the various ad types. | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | | Show |

Add data from a selection of data points. These data points will get added to the table after you select [Search] vNext \[Search].

Data points

|
Report data column reference | Column | Description | | -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Ad | See the specific ad name. | | Ad ID | The unique identifier for the ad. | | Ad Type | The category of ad. E.g., Banner, Online Tracking Link, Promo Code | | Campaign (also known as Program) | See the specific program(s) for which you want to see ad data. | | Impressions | The number of audience members that viewed the ad. | | Clicks | The total number of ad link clicks that took your audience to your partnered brand's landing page. | | Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular ad. This number excludes any reversed conversions. | | Sale Amount | This is the total amount of sales you have generated for your partnered brand. | | Action Earnings | The amount of compensation you receive for driving the traffic that resulted in conversions from the ad. | | Click Cost | The aggregated value of the amount due to you for driving clicks. | | Total Earnings | See total compensation earned for your selected ad(s) during the chosen months. This is the total compensation you received from the brand for that ad. (e.g., *Action Earnings* + *Click Cost* earnings + performance bonus). | | Earnings Per Action | This metric shows you your earnings per conversion (sales, app installs, etc.) per ad during the chosen period. | | Earnings Per Click | View the earnings per link click (EPC) associated with a particular ad. This amount is calculated by dividing the total action earnings by the total number of clicks. | | Conversion Rate | Calculated as *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. | | AOV |

The average order value (AOV) associated with an ad.

AOV=Sale Amount divided by Actions.

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