Performance by Month Report for Partners

The Performance by Month report shows you a wide range of tracking data broken down by month. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

1. From the top navigation bar, select Reports → More Reports.

   • Alternatively, from the top navigation bar, select Reports → More → More Reports.
2. From the Category filter next to the search bar, select Performance.
3. Select Performance by Month.

   

   • You can also pin the report to the top navigation bar by hovering over the row and selecting [Pin].
4. Below the report title, filter for the data you want to view. Select Apply when you have your filters in place.

   • View the Filter reference below for more information.
5. View Report data column reference for your data, broken down by month.

   • View the Filter reference table below for more information.
   • You can use the icons at the top-right of the page to[Schedule],[Download] (in PDF, Excel, or CSV format), or[Export]) the report via API.

Filter reference

Filter	Description
Date Range	You can pull a maximum of 366 days of data.
Campaign (also known as program)	Select the specific program(s) for which you want to see performance data.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics. Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks). Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics. Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions. Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions. Reversals: This metric shows the number of reversals per program in the chosen period. CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference

Column	Description
Month	View the month and year that make up data for the row.
Impressions	The number of audience members that viewed your content during a particular month.
Clicks	The total number of link clicks that took your audience to your partnered brand's landing page during a particular month.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular month. This number excludes any reversed conversions.
Sale Amount	This is the total amount of sales you have generated for your partnered brand.
Action Earnings	The amount of compensation you receive for driving the traffic that resulted in conversions for the month.
Click Cost	The aggregated value of the amount due to you for driving clicks.
Total Earnings	See total compensation earned for your selected ad(s) during the chosen months. This is the total compensation you received from the brand for that ad. (e.g., Action Earnings + Click Cost earnings + performance bonus).
EPA	This metric shows you your earnings per conversion (sales, app installs, etc.) per month during the chosen date range.
EPC	See your total earnings per link click (EPC) for your selected program(s) during the chosen months.
Conversion Rate	This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
AOV	The average order value (AOV) associated with a program. AOV=Sale Amount divided by Actions.