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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Performance by Device Report for Partners

The Performance by Device report shows you the kinds of devices your audience uses to convert with your partnered brands.

Manage the report

  1. From the top navigation bar, select Reports → More Reports.

    • Alternatively, from the top navigation bar, select Reports → More → More Reports.

  2. From the Category filter next to the search bar, select Performance.

  3. Select Performance by Device.

    • You can also pin the report to the top navigation bar by hovering over the row and selecting [Pin].

  4. Below the report title, filter for the data you want to view. Select Apply when you have your filters in place.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to[Schedule],[Download] in PDF, Excel, or CSV format, or[Export] the report via API.

Understand the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

  • Refer to the Report data column reference below for more information on the columns found in the data table.

  • Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

The comparison graph compares the devices of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected devices over the selected date range.

  1. Select the specific metric from the [Drop-down menu] in the trend graph.

  2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.

    • Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.

  3. Select Graph rows to compare the selected rows.

  4. Select Clear compare to clear the trend view.

Filter reference
Filter
Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Campaign ( also known as program)

Select 1, multiple, or all program(s) for which you want to see data.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Device Type

Filter for specific device variants (e.g., tablets)

Show

Add data from a selection of data points. These data points will get added to the table after you select [Search] [Search]. Data points

  • Operating system: The operating system that the device currently runs on (e.g., iOS 10 or Android 4).

  • User Agent: The application sending an HTTP request. E.g., Chrome, Safari, and Firefox for web browsers.

  • Program: The name of the program to which you are signed.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference
Column
Description

Type

Displays the specific device that drove traffic. E.g., Tablet, Desktop, etc.

Device Type

Displays the specific brand. E.g., iPad.

Impressions

The number of audience members that viewed content from a particular device.

Clicks

The total number of link clicks from a specific device that took the partners' audience to your landing page.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular device. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks on a particular device.

Action Earnings

The amount of compensation you receive for driving the traffic from a specific device that resulted in conversions.

Click Cost

The aggregated value of the amount due to you for driving clicks.

Total Earnings

See total compensation earned per device during the chosen months. This is the total compensation you received from the brand for that device. (e.g., Action Earnings + Click Cost earnings + performance bonus).

EPA

This metric shows you your earnings per per conversion (sales, app installs, etc.), per device, during the chosen period

EPC

View the earnings per link click (EPC) associated with a particular device. This amount is calculated by dividing the total action earnings by the total number of clicks.

Conversion Rate

This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.

AOV

The average order value (AOV) associated with a device.

AOV=Sale Amount divided by Actions.

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