# Performance by Vanity Link

The *Performance by Vanity Link* report shows you detailed tracking data for each vanity link. KPIs like actions, clicks, and earnings can be found here.

#### Access the report

1. From the top navigation bar, select **Reports** → **More Reports**.
2. Enter *vanity link* into the search bar, then select **Performance by Vanity Link**.
   * You can also pin the report to the Reports ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** by selecting **Add to Reports Dropdown** in the *Actions* column.
3. Below *Performance by Vanity Link*, you can filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* table below for more information.
4. Customize the report to view data in the trend graph, grid view, or comparison graph.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-89fd6df04f02bd93168845e5d72a6900304dabb8%2F251e8aac2e8a4286d3d3beb8caf874d3c2ad0f3a202e9083772f38ddce10e352.svg?alt=media) **\[Line]**, ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-4f6f33cb850705d4769b40da9c4ada48d898a290%2F50f4c74e39733bfccf223c3de04d29376c8bcf916ae097f134ae6f1c8a252be6.svg?alt=media) **\[Bar]**, and ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-b0e79bfaa02eede5ae8956b9af1371edc3a77d52%2Fb7c1c20ba44b256bcfcbff5d442eeaf210edc4313615aa0dd15994c7572910a3.svg?alt=media) **\[Treemap]** views by selecting the view icon.
   {% endtab %}

{% tab title="Grid view" %}
Below the trend graph is the grid view. The grid view provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

{% hint style="info" %}
**Tip:** Refer to the *Performance data reference table* for more information on each metric.
{% endhint %}
{% endtab %}

{% tab title="Comparison graph" %}
The comparison graph compares the vanity links of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.

{% hint style="info" %}
**Tip:** Refer to the *Performance data reference table* for more information on each metric.
{% endhint %}

1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
   {% endtab %}
   {% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter      | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| ----------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range  | <p>Filter data by when the metrics were created. You can also compare two periods of time against each other.<br></p><p>You can pull a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box]</strong> <strong>compare to {Previous year}</strong>.<br></p><p>If you want to pull more than 366 days of data, you will need to create multiple reports.</p>                                                                                             |
| Brand       | Filter by one or more brands, or select **All**.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Link Status | Filter by the link status, whether **Active,** **Archived** or **All**.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| Currency    | Filter by the preferred earnings currency associated with the vanity link.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| Show        | <p>Add data from a selection of data points. These data points will be added to the grid view after you select <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg" alt="[Search]"> <strong>\[Search]</strong>.</p><p><br><strong>Data points</strong></p><ul><li><strong>Tracking Link:</strong> Show the full tracking link.</li><li><strong>Last Updated:</strong> The date and time the vanity link was last updated.</li><li><strong>Valid From:</strong> The earliest date from which the vanity link is valid.</li><li><strong>Valid To:</strong> The latest date until which the vanity link is valid.</li></ul> |

</details>

<details>

<summary>Performance data reference table</summary>

| Data point     | Description                                                                                                                     |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| Program        | The program with which the vanity link is associated.                                                                           |
| Vanity Link    | The URL of the vanity link.                                                                                                     |
| Created Date   | The date on which the vanity link was created.                                                                                  |
| Archived       | A value of 0 in this field means the vanity link is still active, while a value of 1 shows the vanity link has been archived.   |
| Clicks         | The total number of link clicks that took your audience to the brand's landing page.                                            |
| Actions        | The total number of conversions (sales, app installs, etc.) tracked per vanity link. This number excludes any reversed actions. |
| Total Earnings | Total earnings are the sum of your action earnings, CPC, and flat fee compensation.                                             |
| Sale Amount    | The total sale amounts for your posts per vanity link during the chosen months.                                                 |

</details>