Performance by Referring URL for Partners

The Performance by Referring URL report shows performance data by which URL a consumer used to reached the destination website.

Manage the report

1. From the top navigation bar, select Reports → More Reports.

2. From the Category filter next to the search bar, select Performance.

3. Select Performance by Referring URL.

   

   • You can also pin the report to the top navigation bar by hovering over the row and selecting Pin.

4. Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to [Schedule], [Download] in PDF, Excel, or CSV format, or [Export] the report via API.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Program	Select the specific program(s) for which you want to see referring URL performance data. Select this option to see with which program the referring URL is associated
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics. Program: Select this option to see with which program the rereferring URL is associated. Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks). Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics. Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions. Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions. Reversals: This metric shows the number of reversals per program in the chosen period.

Report data column reference

Column	Description
Referring URL	The web address from where traffic was sent to the program's destination pages
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular referring URL. This number excludes any reversed conversions.
Sale Amount	This is the total amount of revenue you have generated for your partnered brand from link clicks.
Action Earnings	The amount of compensation you receive for driving the traffic from a referring URL that resulted in conversions.
Total Earnings	This is the total compensation earned from traffic that originated from this referring URL during the chosen time period. (e.g., action earnings + performance bonus)
EPA	This metric shows you your earnings per action per referring URL during the chosen period.
AOV	The average order value associated with a referring URL. AOV=Sale Amount divided by Actions.