Performance by Campaign Report for Partners

The Performance by Campaign report shows you a wide range of tracking data broken down according to each campaign. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

From the top navigation bar, select Reports → More Reports.
From the Category filter next to the search bar, select Performance.
Select Performance by Campaign.
Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.
- View the Filter reference table below for more information.
- You can use the icons at the top-right of the page to,[Schedule], or[Download] in PDF, Excel, or CSV format.

Filter reference

Filter

Description

Date Range

Filter data by when the metrics were created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Brand

Filter by the brands you want to see.

Campaign

Filter by the campaigns you want to see.

Campaign Status

Filter by the campaign status:

All - This filter will show all your campaigns, those that are ongoing and those that are done.
Active - This filter will show your ongoing campaigns.
Completed - This filter will show campaigns that have run their course.

Social Platform

Filter data by one or more social platforms.

Show

Add data from a selection of data points. These data points will get added to the data table after you select [Search]. Data points

Impressions: The number of audience members that viewed content.
Engagements: The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.
Reach: The total number of unique views that the post has.

Customize the report view and choose between viewing the trend graph, data table, or comparison graph.

Access the report

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.
Alternate between the [Line], [Bar], and [Treemap] views by selecting the view icon.

Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

Refer to the Report data column reference below for more information on the columns found in the data table.
Report data column reference
Data point
Description
Campaign
The campaign's name.
Brand
The brand associated with the campaign.
Social Platforms
The number of social networks used per campaign.
Posts
The number of unique pieces of content posted by you per social platform.
Clicks
The total number of link clicks that took your audience to your partnered brand's landing page for the campaign.
Actions
The total number of conversions (e.g., sales or app installs) tracked for a particular campaign. This number excludes any reversed conversions.
Sale Amount
The total daily sale amounts for your posts per campaign during the chosen months.
Action Earnings
The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign.
Flat Fee Compensation
The set amount of compensation received for completing your campaign tasks.
This compensation is not linked to actions.
Total Earnings
Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign.
Campaign Status
The campaign's status. A campaign can be:
Active
Closed
Earnings per Action
This metric shows you your earnings per action per campaign during the chosen date range.
Earnings per Click
See your total earnings per click (EPC) for your posts per campaign during the chosen months.
Conversion Rate
This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
Average Order Value
The average order value associated with a campaign.
AOV=Sale Amount divided by Actions
Reversal Rate
View the reversal rate associated with the brand. The reversal rate is the number of reversals divided by the gross number of actions (including reversed actions).
Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

The comparison graph compares the campaigns of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.

Refer to the Performance data reference table for more information on each metric.

Select the specific metric from the [Drop-down menu] in the trend graph.
Select the [Unchecked box] next to the row in the data table for the metrics you want to compare.
- Each selected [Unchecked box] will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear to clear the trend view.

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Last updated 2 months ago

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