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Performance by Product for Partners

The Performance by Product report shows you a wide range of tracking data broken down by the products purchased by your audience. KPIs, like quantity sold, the sale amount, and action earnings can be found here.

Manage the report

  1. From the top of the partner screen, navigate to the tabs menu and select the angle-down-solid.svg [Drop-down menu]All Reports.

  2. Under Performance, select Performance by Product.

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    • You can also pin the report to the Reports angle-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Product, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-emailNEW.svg schedule, icon-downloadNEW.svg download (in PDF, Excel, or CSV format), or export the report icon-ftpNEW.svg(via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

    Screenshot_2023-11-15_at_12_58_28.png
Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Manufacturer

Filter data by the company that made the product.

Product

Filter data by individual products.

Enter the product's name in the filter.

Program

Select the specific program(s) for which you want to see product performance data.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data points explained

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Program: The actual name of brand(s) program.

  • SKU Value: The stock keeping unit (SKU) is the unique number used by retailers to identify the product.

  • Event type: Select an event type for which you want to view data.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per product in the chosen period.

Report data column reference

Column

Description

Item name

The label of the product(s) sold.

Category

The kind of product on which the data is based.

Category List

The list to which the brand has assigned this product.

Product

The actual name of the product.

Item Count

The number of items sold for the product and category of that row.

Sale Amount

This is the total amount of revenue you have generated for your partnered generated for your partnered brand by promoting this row's product.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for this product's row.

Total Earnings

See total compensation earned for your selected product(s) during the chosen months. This is the total compensation you received from the brand for that product. (e.g., action earnings + performance bonus).

Earnings per Item

This metric is calculated by dividing the total commission over the selected period by the total item count over the selected period.

Earnings Rate

The earnings rate is calculated by dividing the total commission over the selected period by the total revenue over the selected period.

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