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Performance by Referring Domain Report for Partners

The Performance by Referring Domain report breaks down which domains you are hosting ads on that are driving traffic as well as which domains are driving the most earnings for you.

Manage the report

  1. From the top navigation bar, select Reports → All Reports.

  2. Under Performance, select Performance by Referring Domain.

    • You can also pin this report to the Reports drop-down menu by selecting Add to Reports Dropdown.

  3. Under Performance by Referring Domain, set the Date Range you want to view reporting for, then select [Search].

  4. Under the filters, view the report.

    • See the Table reference below for more information on the table columns.

You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the drop-down in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Program

Select the specific program(s) for which you want to see referring domain data.

Show

Add data from a selection of data points. These data points will get added to the table after you select [Search].

Data points

  • Program: Select Program if you want to view which program’s ads you are hosting.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Metrics reference table

Metric

Description

Domain

View the referring web address for a particular row.

Select the domain name to view the webpage that's referring traffic for your brand.

Program Count

See the number of programs (formerly known as campaigns) that have ads on a particular domain.

If you toggled on the Brand filter from the Show drop-down menu, this column will display the brands that have ads on a particular domain instead of the programs.

Impressions

The number of audience members that viewed content from a specific referring domain.

Clicks

The total number of link clicks from a specific referring domain that took your audience to your partnered brand's landing page.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular referring domain. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks.

Action Earnings

The amount of compensation you receive for driving the traffic from a referring domain that resulted in conversions.

Total Earnings

See the total earnings (e.g., CPC earnings, make goods) associated with all actions driven by a particular device.

EPA

This metric shows you your earnings per action per program during the chosen period.

EPC

View the earnings per click (EPC) associated with a particular referring domain. This amount is calculated by dividing the total action earnings by the total number of clicks.

Conversion Rate

Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.

AOV

The average order value associated with a referring domain.

AOV=Sale Amount divided by Actions.

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