The Performance by Referring Domain report breaks down which domains you are hosting ads on that are driving traffic as well as which domains are driving the most earnings for you.
From the top navigation bar, select Reports → All Reports.
Under Performance, select Performance by Referring Domain.
You can also pin this report to the Reports drop-down menu by selecting Add to Reports Dropdown.
Under Performance by Referring Domain, set the Date Range you want to view reporting for, then select
[Search].Under the filters, view the report.
See the Table reference below for more information on the table columns.
You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the drop-down in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the referring domain of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected referring domain over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Metric | Description |
|---|---|
Domain | View the referring web address for a particular row. Select the domain name to view the webpage that's referring traffic for your brand. |
Program Count | See the number of programs (formerly known as campaigns) that have ads on a particular domain. If you toggled on the Brand filter from the Show drop-down menu, this column will display the brands that have ads on a particular domain instead of the programs. |
Impressions | The number of audience members that viewed content from a specific referring domain. |
Clicks | The total number of link clicks from a specific referring domain that took your audience to your partnered brand's landing page. |
Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular referring domain. This number excludes any reversed conversions. |
Sale Amount | This is the total amount of sales you have generated for your partnered brand from link clicks. |
Action Earnings | The amount of compensation you receive for driving the traffic from a referring domain that resulted in conversions. |
Total Earnings | See the total earnings (e.g., CPC earnings, make goods) associated with all actions driven by a particular device. |
EPA | This metric shows you your earnings per action per program during the chosen period. |
EPC | View the earnings per click (EPC) associated with a particular referring domain. This amount is calculated by dividing the total action earnings by the total number of clicks. |
Conversion Rate | Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. |
AOV | The average order value associated with a referring domain. AOV=Sale Amount divided by Actions. |