Performance by Mobile App Report

The Performance by Mobile App report shows you a wide range of performance data broken down by mobile app. KPIs, like clicks, actions, revenue, and more, can all be found here.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Under More Reports, select Performance as the filter next to the search bar.

3. Select Performance by Mobile App.

   
4. Below Performance by Mobile App, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format), or export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Platform	Filter by performance data by source.
Mobile App	Select which mobile app for which you want to view performance data.
Partner	Select which partners for which you want to view performance data.
Group	Filter data by partner groups.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show	Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Network	A third-party network that won actions during the period specified for this report.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Return on Investment (ROI)	This number represents Revenue divided by Total Business Cost.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Margin	This number represents Revenue minus Goods Cost.
Total Business Cost	The total Cost of Goods plus Total Cost.
Discount	The discounted amount captured at conversion.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Raw Clicks	The total number of clicks tracked.
Open-Ended Actions	The total number of pending actions.
Confirmed Actions	The total number of approved actions.
Answered Calls	The number of tracked phone calls with a CallStatus of ANSWERED.

Report data column reference

Column	Description
Mobile App	The name of the mobile app event that you are tracking. I.e., ACME Anvils (Android) and ACME Anvils (iOs)
Clicks	The total number of clicks that took the partners' audience to your mobile app.
Actions	The total number of conversions tracked for a particular mobile app. This number excludes any reversed conversions.
Revenue	This is the total amount of sales partners have generated for you from conversions for a particular mobile app.
Action Cost	The total aggregated cost associated with driving the sale by the mobile app.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Total Cost	The total amount paid out for this mobile app over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.