Performance by Ad / Partner / Date Report

The Performance by Ad / Partner / Date report shows you a wide range of performance data relating to a specific ad, partner, and date. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Under More Reports, select Performance as the filter next to the search bar.

3. Select Performance by Ad/Partner/Date.

   
4. Below Performance by Ad / Partner / Date, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format), or export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Filter reference

Filter	Description
Date Range	You can pull a maximum of 366 days of data.
Network	Filter by data source.
Partner	Select for which partner you want to view performance data.
Event Type	Select the event type for which you want to view data, such as an online sales or lead.
Ad Type	Filter data by one or all of the types of ads.
Group	Filter data by partner groups.
Show	Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Report data column reference

Column	Description
Ad Name	The name of the ad on which the data is based.
Ad ID	The unique identifier of the ad on which the data is based.
Ad Type	The category of ad (E.g., Banner, Online Tracking Link, Promo Code).
Landing Page	The URL to which the ad directs.
Impressions	The number of audience members that viewed content.
Clicks	The total number of link clicks that took the partners' audience from the ad to your landing page.
Actions	The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions.
Revenue	This is the total amount of sales partners have generated for you from conversions for a particular ad.
Action Cost	The total aggregated cost associated with driving the sale.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Total Cost	The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
CPC	The Cost Per Click. The total cost divided by the total number of clicks.