Performance by Partner Report

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The Performance by Partner report shows you a wide range of tracking data broken down according to each partner. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Under More Reports, select Performance as the filter next to the search bar.

3. Select Performance by Partner Report.

   
4. Below Performance by Partner Report, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to pin, schedule,download (in PDF, Excel, or CSV format), orexport the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Network	Filter by data source.
Group	Filter data by partner groups.
Partner	The name of the partner to which the performance data belongs.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show: Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Actions - Event Type	The number of conversions generated for this event type.
Action Cost - Event Type	The total cost associated with driving the conversions for this event type.
Gross Actions	The total number of actions (including Reversed Actions).
Gross Actions - Event Type	The total number of actions (including Reversed Actions) by event type.
Gross Action Cost	The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.
Gross Action Costs - Event Type	The total cost of Locked and Open-Ended Actions plus Reversed Action Cost by event type.
Payable Clicks (CPCv2)	The number of unique clicks tracked, including clicks processed via CPCv2. Select the amount under Payable Clicks (CPCv2) to access the Payable Clicks Data report.
Partner Value 1	This is a custom tracking value that you can set for partners.
Partner Value 2	This is a custom tracking value that you can set for partners.
Partner Value 3	This is a custom tracking value that you can set for partners.
Company URL	The URL of the partner, if one exists.
Media Type	The type of partner, if identified.
Partner Id	A unique partner identifier, assigned by impact.com.
Network	A third-party network that won actions during the period specified for this report.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Cost per Action (CPA) - Event Type	Total Cost of Actions divided by number of actions by event type.
Imported Cost	The Cost of Actions imported from third-party tracking systems.
Date Joined	Filter data by when it was created. You can also compare two periods of time against each other.
Click Through Rate	The number of Clicks divided by the total number of Impressions.
Conversion Rate	The number of actions divided by the total number of clicks across your program.
Conversion Rate - Event Type	The number of actions divided by the total number of clicks for this event type.
Return on Ad Spend (ROAS)	This number represents Revenue divided by Total Cost.
Return on Ad Spend (ROAS) - Event Type	This number represents Revenue divided by Total Cost by event type.
Return on Investment (ROI)	This number represents Revenue divided by Total Business Cost.
Return on Investment (ROI) - Event Type	This number represents Revenue divided by Total Business Cost by event type.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Average Order Value (AOV) - Event Type	The total revenue of sale actions divided by the number of sale actions by event type.
Margin	This number represents Revenue minus Goods Cost.
Margin - Event Type	This number represents Revenue minus Goods Cost by event type.
Total Business Cost	The total Cost of Goods plus Total Cost.
Total Business Cost - Event Type	The total Cost of Goods plus Total Cost by event type.
Discount	The discounted amount captured at conversion.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Discount Rate - Event Type	The percentage discount calculated as Discount divided by Revenue by event type.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Goods Cost - Event Type	The total cost of products in the basket captured at conversion by event type.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Actions - Event Type	The number of conversions that have been reversed by event type.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Revenue - Event Type	The total revenue of Reversed Actions by event type.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversed Action Cost - Event Type	The total Action Cost of Reversed Actions by event type.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Reversal Rate - Event Type	The number of reversals divided by the number of Total Actions by event type.
Raw Impressions	The total number of times the ad was displayed on a user's screen.
Raw Clicks	The total number of clicks tracked.
Open-Ended Actions	The total number of pending actions.
Open-Ended Actions - Event Type	The total number of pending actions by event type.
Confirmed Actions	The total number of approved actions.
Confirmed Actions - Event Type	The total number of approved actions by event type.
Gross Revenue	The total processing and locked Revenue plus Reversed Revenue.
Gross Revenue - Event Type	The total processing and locked Revenue plus Reversed Revenue by event type.
Answered Calls	The number of tracked phone calls with a CallStatus of ANSWERED.
Country	See the specific country.
State	See the specific state.

Report data column reference

Column	Description
Partner	The name of the partner to which the performance data belongs.
Impressions	The number of audience members that viewed content.
Clicks	The total number of link clicks that took the partners' audience to your landing page.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular partner. This number excludes any reversed conversions.
Revenue	This is the total amount of sales partners have generated for you from conversions for a particular partner.
Action Cost	The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Other Cost	Additional costs associated with performance bonuses, make-good payments, and placement fees.
Total Cost	The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
CPC	The Cost Per Click. The total cost divided by the total number of clicks.