Performance by Day by Customer Status Report

Take the PXA course

The Performance by Day Customer Status report is the product of combining the Performance by Day and New vs. Return Customer Report. With this report, you can see the day-to-day action performance breakdown, separated by how you define customer status and have that status reported back to impact.com.

Learn how to find out what your customer status mapping codes are.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Under More Reports, select Performance as the filter next to the search bar.

3. Select Performance by Day by Customer Status Report.

   
4. Below Performance by Day by Customer Status Report, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format), or export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the trend, bar, and treemap views by selecting the view icon.

   

Data table

Filter reference

Filter	Description
Date Range	You can pull a maximum of 366 days of data.
Network	Filter by data source.
Partner	Pick the partner(s) for whom you want to see driven action data.
Action Tracker	Set the event type (formerly, action tracker) for which you want to see tracked action data.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Cost-per-click (CPC) Quantity	The earnings by the individual clicks your traffic creates. Learn more about how CPC works.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Cost per Action (CPA) - Event Type	Total Cost of Actions divided by number of actions by event type.
Return on Investment (ROI)	This number represents Revenue divided by Total Business Cost.
Return on Investment (ROI) - Event Type	This number represents Revenue divided by Total Business Cost by event type.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Average Order Value (AOV) - Event Type	The total revenue of sale actions divided by the number of sale actions by event type.
Action Confirmed - Event Type	The number of conversions that have locked for this event type over the chosen time period by event type.
Action Open	The number of conversions that are pending over the chosen time period.
Actions Open - Event Type	The number of conversions that are pending over the chosen time period by event type.
Actions - Event Type	The number of conversions for this event type over the chosen time period by event type.
Action Confirmed	The number of conversions that have locked over the chosen time period.
Action Confirmed - Event Type	The number of conversions that have locked over the chosen time period by event type.
Margin	This number represents Revenue minus Goods Cost.
Margin - Event Type	This number represents Revenue minus Goods Cost by event type.
Total Business Cost	The total Cost of Goods plus Total Cost.
Total Business Cost - Event Type	The total Cost of Goods plus Total Cost by event type.
Discount	The discounted amount captured at conversion.
Discount Event Type	The discounted amount captured at conversion by event type.
Goods Cost	The total cost of products in the basket captured at conversion.
Goods Cost - Event Type	The total cost of products in the basket captured at conversion by event type.
Revenue - Event Type	The total revenue per by event type.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Revenue - Event Type	The total revenue of Reversed Actions by event type.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Actions - Event Type	The number of conversions that have been reversed by event type.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversed Action Cost - Event Type	The total Action Cost of Reversed Actions by event type.
Reversal Rate (RR)	The number of reversals divided by the number of Total Actions.
Reversal Rate (RR) - Event Typ	The number of reversals divided by the number of Total Actions by event type.

Report data column reference

Column	Description
Date	A specific date. All data for a particular row was generated on this date.
Customer Status	The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your customer status mapping codes are.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular day. This number excludes any reversed conversions.
Revenue	The total revenue of all driven actions for this contract within the date range.
Action Cost	The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.
Click Cost	The aggregated value of the amount due to partners for driving clicks.